Grow Your Video Business 349. From Social Media to Live Video: Jim Fuhs' Journey of Adaptation
On today’s show I talk with Jim Fuhs about something he has loads of experience with - creating connections through your brand by leveraging video content. This is a particularly important episode for video businesses. We talk not only of the value you can add to your own business through using video, but also how you can extend this knowledge to your video clients when creating content for them.
We also cover a bit of how AI is affecting video and storytelling. The truth is that we will always have a need for the human element in storytelling. You can leverage AI as a tool for creating, but at the end of the day, the person behind the brand is what truly moves potential clients. There is no better way to showcase this than to use video to convey a personal and authentic story. Be encouraged, the importance of video in our world is just begging and there is so much room for growth in your video business!
Key Takeaways- Leverage AI and human creativity to create effective and efficient video content
- Video is the best way to emotionally connect with your audience online
- Repurpose video content to increase your impact
Jim Fuhs is the President of Fuhsion Marketing, a seasoned digital marketing consultant, and a retired Marine LtCol with over 30 years of business and social media experience. Jim has a unique approach to marketing that fuses Marine Corps Leadership with next-level digital marketing, offering his clients a perspective that sets him apart from the rest.
As a highly successful Marine Corps Officer, Jim's leadership experience and expertise enable him to navigate the ever-changing marketing and technology landscape. He is a sought-after speaker, live streamer, podcaster, remote live stream, and virtual event producer, with a passion for excellence that shines through in everything he does.
Jim's mission is to revolutionize the marketing industry with his innovative strategies and unparalleled insights. His commitment to excellence and dedication to his client's success has earned him a reputation as an innovator in the industry. Whether you are a small business or a large corporation, Jim is here to help you unlock your brand's full potential and take your business to the next level.
In This Episode- [00:00] Welcome to the show!
- [02:33] Meet Jim Fuhs
- [08:01] Jim’s marketing positioning
- [09:43] Tell your story
- [12:57] AI in filmmaking and branding
- [21:07] Importance of video content
- [28:18] Creating a live show
- [32:49] Repurposing content
- [42:15] Being on camera
- [45:13] Connect with Jim
- [46:01] Outro
“People connect with you, I think, through video much more than they do through other mediums, short of being in person.” [10:45] - Jim Fuhs
“You’re creating this legacy that people can go out and watch 10 years from now.” [10:58] - Jim Fuhs
“How can you simplify things as opposed to feeling like you got to complicate them?” [45:00] - Jim Fuhs
Guest LinksFollow Jim Fuhs on Instagram | Twitter
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