Today on the show, I talk with Dorien Morin-van Dam, an expert in organic social media and content marketing, about the slippery subject of social media marketing for your business. In the conversation, we break down some simple ways that you can get started with social media marketing for your business that is meaningful and effective for you. We also discuss the importance of targeting your marketing so that it is not a waste of time and how to repurpose content to maximize your exposure and impact with the least amount of effort. This show will disrupt any fears or hesitations that you have about getting into the world of social media marketing for your business and provide you with some practical steps to make your social media game more easy and effective than ever before! 

Key Takeaways

• Use authenticity, storytelling, and behind the scenes content to create engaging and compelling social media content that grips your target audience.
• Repurpose content in many forms for maximum exposure and impact.
• In order to create content you must consume and learn from content that speaks to you.
• Leverage the simple steps of mastering LinkedIn to build your authority in your field and grow your network.

About Dorien Morin-van Dam

Dorien Morin-van Dam is a leading expert in organic social media and content marketing with over 12 years of experience. As a Certified Social Media Manager and Agile Marketer, she is well-versed in the latest techniques and best practices for driving engagement and results through organic social media.

Dorien is an international speaker, and hosts her own livestream show and podcast, "Strategy Talks." You’ll recognize her on stage and online by her always-present orange glasses, a nod to her Dutch heritage.

In This Episode

• [00:00] Welcome to the show!
• [03:16] Meet Dorien Morin-van Dam
• [08:51] What is effective in the social media world today
• [13:56] Adopting the voice of your client
• [15:50] The power of blogging today
• [22:46] Niche your marketing
• [25:16] Incorporating video into blogs
• [27:39] Baby steps for getting started
• [35:02] Content marketing from a live show
• [42:16] Consume to create
• [45:45] Connect with Dorien
• [46:46] Outro

Quotes

 “They’re telling me the stories, and the passion of their business shines through when the business owner talks to me.” [08:28] Dorien Morin-van Dam

“Make sure you stay true to who you are and the kind of video that you like.” [41:23] - Dorien Morin-van Dam

“In order to create content you have to consume content, I am a firm believer in that.” [42:55] - Dorien Morin-van Dam

Guest Links

 Find Dorien Morin-van Dam online 

Follow Dorien Morin-van Dam on Instagram | Twitter #strategytalks

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

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Check out the full show notes