Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Michael Buckbee, Co-founder at Knowatoa, dives into how AI is transforming search through innovations like Google’s Gemini. He discusses the shift from traditional SEO to AI-driven strategies and the rising importance of deep learning in search algorithms. Michael highlights the need for brands to adapt their marketing to the evolving consumer journey. He also shares insights on optimizing content for user intent and leveraging AI tools for effective brand communication. This conversation is packed with actionable advice for navigating the new landscape of organic growth.

Matthew Edgar, a Partner and Technical SEO Consultant at Elementive and author of the 'Speed Metrics Guide,' dives into the vital connection between website speed, SEO, and user experience. He explains how faster loading times can enhance online visibility and user satisfaction. Discover the critical speed metrics that matter for marketers, designers, and developers alike. Matthew also discusses navigating site migrations while maintaining a balance between speed and usability for improved user engagement.

Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surrounding core web vitals, they are not the biggest ranking factor. However, in an age where search engines are prioritizing user experience, we must ensure that our websites provide a positive experience for visitors when they click in from a search result. Today, Matthew discusses how core web vitals affect SEO.Connect With:  Matthew Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this engaging discussion, Jason Shafton, Founder and CEO of Winston Francois, shares insights on effectively measuring SEO in growth marketing. He addresses the complexities of SEO metrics, emphasizing the importance of aligning them with business KPIs. Jason highlights the role of AI in enhancing SEO practices, and how user-centric perspectives can improve marketing strategies. Plus, he explores the collaboration between AI and human creativity for better content creation, showcasing valuable tools like Ahrefs for managing online visibility.

Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Effective growth marketing strategies leverage multiple channels, and SEO and content marketing are two levers that growth marketers can pull to achieve scale. However, understanding SEO's unique qualities is key to leveraging its potential. Today Jason discusses five things growth marketers need to understand about SEO.Connect With: Jason Shafton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Akvile DeFazio, President of AKvertise, shares her expertise in targeted Meta ads and digital marketing. She reveals how precise audience targeting can enhance ad effectiveness and drive engagement. The conversation covers the importance of understanding audience behaviors and leveraging Meta's data for impactful advertising. Akvile discusses the shift from lookalike audiences to algorithm-driven strategies and the evolving landscape of social media, stressing the need for adaptable marketing approaches.

Akvile DeFazio, President of AKvertise, shares her expertise in crafting eye-catching social media ads. She discusses how understanding consumer behavior and using visual storytelling can enhance engagement. The conversation highlights the influence of platforms like TikTok and the importance of compelling hooks to capture attention. Additionally, Akvile emphasizes the role of creativity and sensory elements in ad design, along with the need for businesses to adapt their strategies to stand out in a crowded digital marketplace.

Ruchika Batra, Director of Content Marketing and SEO at BirdEye, shares her expertise on integrating SEO into content creation. She emphasizes that optimizing for search engines enhances user experience, suggesting practical tips like using bullet points and alt text. Ruchika discusses the importance of involving SEO experts early in the process to align strategies with business goals. She highlights the need for collaboration between content and SEO teams, showcasing how this partnership leads to valuable, engaging content that resonates with audiences.

Ruchika Batra, Director of Content Marketing and SEO at BirdEye, expertly navigates the crossroads of audience engagement and SEO optimization. She sheds light on the challenges of creating reader-friendly content amidst technical keyword demands. Ruchika emphasizes the need for a user-centric approach while aligning SEO efforts with broader business goals. The conversation also explores the importance of integrating qualitative metrics to enrich content strategy, ensuring it ultimately serves both users and search engines.

Lane Ellis, CEO and founder of RL Systems, dives into the historical development of SEO, sharing personal anecdotes that connect genealogy with digital marketing. He highlights the importance of learning from SEO's roots to navigate modern challenges. The conversation touches on key milestones and pioneers who shaped the industry, while addressing the transformative role of AI in future strategies. Ellis champions a positive, user-centric approach to content creation, emphasizing that understanding the past is crucial for SEO success today and beyond.