Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of impactful brand signals for SEO. She explains how strong brand signals can significantly enhance a website's visibility and credibility in search engine results. By focusing on authentic content and robust SEO strategies, businesses can improve their online presence. Today, Ruth shares insights on leveraging these elements to boost SEO effectiveness. Show NotesConnect With: Ruth Burr Reedy: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of creating expertise-driven content in the digital age dominated by AI-generated material. She emphasizes the value of engaging with industry experts on a freelance basis to produce authentic and impactful content. By leveraging the knowledge of these professionals, businesses can enhance their content strategy and stand out in a crowded market. Today, Ruth shares insights on how to effectively integrate expert opinions into your content to boost credibility and visibility. Show NotesConnect With: Ruth Burr Reedy: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eric Hoover, from Jellyfish, delves into tactics to compete with eCommerce retail competition.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eric Hoover, SEO Director at Jellyfish, dives into the evolving world of search experience optimization (SXO). He discusses how blending traditional SEO with user experience and conversion rate optimization can elevate user engagement, especially in an era of AI-generated content. Hoover highlights the shifting focus towards impression share and pixel depth to gauge search effectiveness, along with the necessity of relevant targeting to meet business goals. His insights underscore the interplay between SEO and user experience as crucial for driving e-commerce success.

CEO and Founder at ScoreDetect, Michael Sumner, delves into the evolving landscape of authorship in SEO. In this episode, Michael shares his perspectives on the evolution of Google's approach to authorship in recent years, key benefits of establishing authorship in SEO, role of author reputation in influencing search rankings, aligning content with E-A-T principles through authorship, and best practices for optimizing authorship on websites.Connect With: Michael Sumner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Sumner, CEO and founder of ScoreDetecte, dives into the fascinating world of blockchain time-stamping and its implications for SEO. He explains how blockchain creates a public, reliable content history, enhancing authenticity and securing data integrity. The discussion also covers the role of smart contracts in this process and explores privacy issues in blockchain transactions. Sumner reveals practical applications of blockchain technology in SEO and its potential to revolutionize how content is managed and ranked online.

Jessica Mehring, CEO of Horizon Peak Consulting, specializes in crafting human-centric content for tech companies. She discusses the vital shift towards authentic engagement over algorithm-driven tactics in SEO. Mehring emphasizes the power of storytelling to enhance audience connection and drive content performance. She addresses the challenges posed by generative AI and low-quality content, urging creators to focus on resonating narratives that prioritize user experience and foster a deeper bond with their audience.

Alex Silverberg, President and SEO Strategist at APSEO, delves into taxonomy for large websites. Websites rely on a strong foundation to function effectively. Site architecture, or taxonomy, plays a vital role in user experience and even how search engines crawl and understand your site. Without proper taxonomy, users are unable to find what they're looking for, and search engines can’t understand the relationship between your pages. Today, Alex discusses the importance of taxonomy for large websites.Connect With:  Alex Silverberg: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the horizon with Google's Search Generative Experience (SGE). While high-quality content remains king in this new search landscape, optimizing for SGE requires a new focus on schema markup and structured data to make it easy for search engines to attribute value to your site. Today, Alex discusses how to optimize for SGE.Connect With:  Alex Silverberg: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google's AI-driven search on organic growth strategies, differences between traditional and AI-driven search algorithms, role of deep learning in Google's AI search prioritization, user experience and search engine rankings in the AI era, and future implications of AI search on the SEO industry.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.