AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Power Of Search Experience Optimization
Mar 5, 2025
Eric Hoover, SEO Director at Jellyfish, dives into the evolving world of search experience optimization (SXO). He discusses how blending traditional SEO with user experience and conversion rate optimization can elevate user engagement, especially in an era of AI-generated content. Hoover highlights the shifting focus towards impression share and pixel depth to gauge search effectiveness, along with the necessity of relevant targeting to meet business goals. His insights underscore the interplay between SEO and user experience as crucial for driving e-commerce success.
21:55
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Search experience optimization (SXO) integrates traditional SEO with user experience (UX) to create a seamless and engaging user journey from search results to conversion.
- With the rise of AI-generated content, brands must shift their focus toward relevance targeting and optimizing for mid to lower funnel keywords that enhance conversion rates.
Deep dives
Understanding Search Experience Optimization
Search experience optimization focuses on enhancing the overall experience users have from the search results page to the point of a conversion or transaction on a website. This concept merges traditional search engine optimization (SEO) with user experience (UX) to ensure that both SEO and UX teams collaborate effectively. The goal is to create a seamless journey for users that not only drives traffic to the site but also leads to successful conversions. With the evolving landscape of search results, including AI-driven outputs and interactive elements, optimizing for user experience has become increasingly crucial in achieving favorable outcomes.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode