Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Kristan Bauer, the expert from Bauer Growth Consulting, delves into the intricacies of marketplace SEO and advanced tactics that can set a business apart. She emphasizes the importance of understanding and leveraging keyword strategies to align with searcher intent effectively. By thoughtfully creating and optimizing content, Kristan provides insights on how businesses can dominate their niche in the digital marketplace. Show NotesConnect With: Kristan Bauer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Gopstein, co-founder of Pitchbox, discusses the importance of email deliverability in link building. He explains that emails undergo numerous steps before reaching inboxes, including spam filtering. Gopstein emphasizes the need for personalized emails to avoid being flagged as spam, suggesting the use of AI to create unique subject lines and content. He also highlights the significance of email rotation and the impact of major email providers like Google and Microsoft on deliverability. Gopstein advises monitoring response rates and using tools like Pitchbox's MX to ensure email effectiveness, stressing the importance of continuous experimentation and adaptation. Show NotesConnect With: Alex Gophstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Gophstein, co-founder at Pitchbox discusses link building and automation. In this episode, Alex shares his perspectives on strategies for effective link building in modern SEO, the role of automation in scaling SEO operations, challenges faced in link building campaigns, and future trends in SEO and link building. Show NotesConnect With: Alex Gophstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, dives into the evolving world of AI search optimization. She discusses how foundational SEO techniques must adapt to the transformation brought by AI search engines. Cassidy highlights the importance of content clarity and brand reputation in this new landscape. She also addresses the sustainability of AI in advertising, emphasizing innovative tools to engage users effectively while considering ecological impacts. Tune in for insights on navigating SEO's future in an AI-driven market!

Senior Manager of SEO and Content at Interactive Brokers, Cassidy Clement, discusses Key Items To Retain SEO Value Show NotesConnect With: Cassidy Clement: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stefan Spencer, an SEO expert and co-author of The Art of SEO, shares insights on personal branding in the age of AI. He emphasizes that personal branding is critical for long-term success. Spencer suggests leveraging AI to create diverse content, from talks to blog posts. He advocates starting small with daily videos or podcasts to build habits. The importance of discernment and focusing on adding value in branding is highlighted, offering listeners actionable strategies to stay relevant in a fast-changing digital landscape.

Stephan Spencer, an SEO expert and co-author of The Art of SEO, dives into the transformative power of AI for creating linkable assets. He discusses how AI is changing traditional link-building strategies and best practices for its integration in SEO. Spencer highlights the challenges of AI-driven content creation and offers solutions for enhancing effectiveness. He also explores how podcasters can leverage AI for educational content while emphasizing the need for human oversight to maintain quality and relevance.

Will Critchlow, CEO of Searchpilot, discusses the concept of SEO depreciation, likening it to the financial concept of an asset losing value over time. He argues that most mature websites would see a 10-20% annual decline in organic search traffic if no maintenance efforts were made. Critchlow emphasizes the importance of viewing SEO as an investment rather than an expense, and suggests involving business leaders in forecasting and scenario planning to better communicate SEO's value. He also highlights the need for SEO professionals to adapt to changes in algorithms and market conditions to maintain and enhance their organic search visibility. Show NotesConnect With: Will Critchlow: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will Critchlow, CEO of SearchPilot, discusses the shift in viewing SEO as a performance channel rather than just a tactic. He emphasizes the importance of communicating SEO's value to leadership using metrics they understand, such as ROI and performance channels. Critchlow highlights the need for SEO teams to build a mental model of SEO's value, measure performance against counterfactuals, and focus on leading metrics like the number of tests run and win rates. He stresses the importance of accountability over consequences, building trust, and operating within the bounds of control to ensure SEO's success in large organizations. Show NotesConnect With: Will Critchlow: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of impactful brand signals for SEO. She explains how strong brand signals can significantly enhance a website's visibility and credibility in search engine results. By focusing on authentic content and robust SEO strategies, businesses can improve their online presence. Today, Ruth shares insights on leveraging these elements to boost SEO effectiveness. Show NotesConnect With: Ruth Burr Reedy: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.