Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Emma Valentiner from Threecolts explores effective 'your money or your life' SEO, discussing AI impact on YMYL pages, Google's scrutiny during events, ethical use of AI for YMYL SEO, and lessons from Google data leaks on YMYL oversight.

Emma Valentiner discusses integrating AI in SEO, optimizing website structure, creating content targeting high-volume keywords. Chapters explore AI tools in content creation, experimentation for SEO success, and best practices with sponsor shoutouts.

SEO Manager at Pipedrive, William Sigsworth, discusses managing SEO across multiple language markets. Topics include SEO cannibalization, preventing content duplication, conflicting internal linking structures' impact on SEO, and conducting audits for keyword overlap.

William Sigsworth, the Head of SEO Content at Pipedrive, discusses the five C’s of SEO cannibalization.In this episode, William shares his perspectives on definition and importance of SEO cannibalization in digital marketing, common causes of SEO cannibalization within a website, strategies to identify and mitigate SEO cannibalization issues, role of content duplication in exacerbating SEO cannibalization, impact of internal linking structures on SEO cannibalization, and conducting keyword audits to resolve keyword cannibalization. Show NotesConnect With: William Sigsworth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anthony May discusses the importance of SEO in the current competitive landscape, focusing on AI's impact on E-A-T. The conversation explores the evolution of SEO strategies, the necessity for top rankings, and the future of search with AI and Google Lens. Emphasizing the need for businesses to adapt to multimedia elements and optimize for improved search rankings.

Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T and the impact on Google Search. AI-generated content has undoubtedly changed the landscape of SEO, impacting content creation, user experience, and search engine rankings. As AI becomes more prevalent, the importance of E-E-A-T and the percentage of AI content in a page's overall content mix will play crucial roles in determining search visibility and rankings. Today, Anthony discusses AI and E-E-A-T.   Show NotesConnect With: Anthony May: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anthony Machi, a seasoned expert at RVO Health, discusses the significant impact of SGE on search strategies and the importance of future-proofing in the health sector. He delves into how adapting to SGE changes can enhance visibility and effectiveness in digital health platforms. Anthony also shares insights on leveraging these methodologies to stay ahead in a rapidly evolving industry. Show NotesConnect With: Anthony Machi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anthony Machi, Senior Content Strategist at RVO Health (healthline.com), discusses navigating content strategies and effectively answering user intent. In this episode, Anthony shares his perspectives on Strategies for optimizing content for carousels and citations, addressing the challenges of data acquisition for SEO analysis, the evolving role of click necessity in user interactions, tailoring content strategies to maximize audience engagement and future-proofing SEO strategies against ongoing algorithm changes. Show NotesConnect With: Anthony Machi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gabrio Linari, Director and Owner of ROCK SEO, discusses the implications of Google leaks on SEO strategies. In this episode, Gabrio shares his perspectives on exploring the impact of Google leaks on SEO strategies, strategies for adapting SEO practices in light of new information, and balancing client demands with realistic SEO capabilities. Show NotesConnect With: Gabrio Linari: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gabrio Linari, Growth Director and SEO at Rock SEO discusses Google versus SEO community. In this episode, Gabrio shares his perspectives on transitioning from agency to client-side SEO roles, effective stakeholder management in SEO projects, the role of metrics in evaluating SEO success, and strategies for saying "no" in SEO consulting. Show NotesConnect With: Gabrio Linari: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.