Using AI To Build Linkable Assets

The Road Less Stupid is a business guide that emphasizes the need to minimize dumb decisions and maximize critical thinking. The book, written by Keith J. Cunningham, highlights the concept of 'dumb tax' – the financial and emotional costs of making poor business decisions. It advocates for regular 'Thinking Time' to reflect on business challenges, separate problems from symptoms, and make informed decisions. The book is structured with short chapters and reflective questions to help business owners improve their decision-making skills and avoid costly mistakes[2][4][5].

The Art of SEO is a definitive guide to mastering search engine optimization. Written by Eric Enge, Stephan Spencer, and Jessie Stricchiola, this book covers everything from basic concepts like keyword research to advanced techniques like link building and SEO project management. The fourth edition includes updates on the latest changes in the digital marketing landscape, such as generative AI and Google's E-E-A-T framework. It serves as a thorough education for novices and an extensive reference for experienced SEO professionals, helping readers to design, implement, and evaluate SEO campaigns effectively.