Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Using AI To Build Linkable Assets
Mar 17, 2025
Stephan Spencer, an SEO expert and co-author of The Art of SEO, dives into the transformative power of AI for creating linkable assets. He discusses how AI is changing traditional link-building strategies and best practices for its integration in SEO. Spencer highlights the challenges of AI-driven content creation and offers solutions for enhancing effectiveness. He also explores how podcasters can leverage AI for educational content while emphasizing the need for human oversight to maintain quality and relevance.
23:30
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Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- AI enhances the creation of linkable assets by enabling the production of engaging and educational content that captures user interest.
- Marketers must critically assess AI-generated content to ensure quality and relevance, maintaining ethical standards in their SEO strategies.
Deep dives
The Evolution of Linkable Assets
Linkable assets are crucial for earning backlinks in an SEO strategy, evolving significantly over the last decade. Initially, these assets were often considered 'link bait' and included simple content like listicles and quizzes, which have lost their appeal. Today, there is a growing emphasis on more engaging and interactive formats, such as comprehensive self-assessments and educational resources that provide genuine value to users. This shift reflects a demand for high-quality content that not only attracts links but also stands out in a crowded digital space, making it essential for brands to create innovative and appealing assets.
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