Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Elements of Optimization Associated with AI Search Engines
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Mar 22, 2025 
Cassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, dives into the evolving world of AI search optimization. She discusses how foundational SEO techniques must adapt to the transformation brought by AI search engines. Cassidy highlights the importance of content clarity and brand reputation in this new landscape. She also addresses the sustainability of AI in advertising, emphasizing innovative tools to engage users effectively while considering ecological impacts. Tune in for insights on navigating SEO's future in an AI-driven market!
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SEO Fundamentals in the Age of AI
- Foundational SEO remains crucial for AI search optimization.
- AI search optimization (GEO) focuses on optimizing for AI summaries, while traditional SEO targets user intent in search engines.
Optimizing for AI Search: Key Elements
- Consider brand reputation, backlinks, and content clarity in AI search optimization.
- Focus on informative and educational content, brand reputation, and supporting evidence.
The Importance of Foundational SEO
- Foundational SEO principles like accessibility, meta tags, and comprehensive site structure are still essential.
- Ignoring these basics can render paid AI search efforts ineffective.