Cassidy Clement

Cassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, dives into the evolving world of AI search optimization. She discusses how foundational SEO techniques must adapt to the transformation brought by AI search engines. Cassidy highlights the importance of content clarity and brand reputation in this new landscape. She also addresses the sustainability of AI in advertising, emphasizing innovative tools to engage users effectively while considering ecological impacts. Tune in for insights on navigating SEO's future in an AI-driven market!