Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast SEO Challenges In Content Marketing
Feb 3, 2025
Ruchika Batra, Director of Content Marketing and SEO at BirdEye, expertly navigates the crossroads of audience engagement and SEO optimization. She sheds light on the challenges of creating reader-friendly content amidst technical keyword demands. Ruchika emphasizes the need for a user-centric approach while aligning SEO efforts with broader business goals. The conversation also explores the importance of integrating qualitative metrics to enrich content strategy, ensuring it ultimately serves both users and search engines.
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