Ruchika Batra

Ruchika Batra, Director of Content Marketing and SEO at BirdEye, shares her expertise on integrating SEO into content creation. She emphasizes that optimizing for search engines enhances user experience, suggesting practical tips like using bullet points and alt text. Ruchika discusses the importance of involving SEO experts early in the process to align strategies with business goals. She highlights the need for collaboration between content and SEO teams, showcasing how this partnership leads to valuable, engaging content that resonates with audiences.

Ruchika Batra, Director of Content Marketing and SEO at BirdEye, expertly navigates the crossroads of audience engagement and SEO optimization. She sheds light on the challenges of creating reader-friendly content amidst technical keyword demands. Ruchika emphasizes the need for a user-centric approach while aligning SEO efforts with broader business goals. The conversation also explores the importance of integrating qualitative metrics to enrich content strategy, ensuring it ultimately serves both users and search engines.