Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Integrating SEO Into The Content Creation Process
Feb 4, 2025
Ruchika Batra, Director of Content Marketing and SEO at BirdEye, shares her expertise on integrating SEO into content creation. She emphasizes that optimizing for search engines enhances user experience, suggesting practical tips like using bullet points and alt text. Ruchika discusses the importance of involving SEO experts early in the process to align strategies with business goals. She highlights the need for collaboration between content and SEO teams, showcasing how this partnership leads to valuable, engaging content that resonates with audiences.
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