Integrating SEO with Business Goals

Ruchika Batra, Director of Content Marketing and SEO at Birdseye delves into SEO and content marketing. Effective content marketing relies on a balance between valuable content for the audience with SEO considerations. Striking this balance is challenging as content marketers focus on audience needs while SEO tends to focus on technical factors like keywords, neglecting the user experience. Today, Ruchika discusses SEO challenges in content marketing.

Connect With: 

• Ruchika Batra: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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