Building a Better SEO Future By Learning Its Roots

Lane Ellis, CEO and founder of RL Systems, dives into the historical development of SEO, sharing personal anecdotes that connect genealogy with digital marketing. He highlights the importance of learning from SEO's roots to navigate modern challenges. The conversation touches on key milestones and pioneers who shaped the industry, while addressing the transformative role of AI in future strategies. Ellis champions a positive, user-centric approach to content creation, emphasizing that understanding the past is crucial for SEO success today and beyond.