Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Measuring How Speed Impacts SEO & UX
Feb 13, 2025
Matthew Edgar, a Partner and Technical SEO Consultant at Elementive and author of the 'Speed Metrics Guide,' dives into the vital connection between website speed, SEO, and user experience. He explains how faster loading times can enhance online visibility and user satisfaction. Discover the critical speed metrics that matter for marketers, designers, and developers alike. Matthew also discusses navigating site migrations while maintaining a balance between speed and usability for improved user engagement.
19:15
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Quick takeaways
- Matthew Edgar highlights the importance of assessing multiple speed metrics during the website loading process to improve overall performance.
- Understanding the impact of speed on both SEO and user experience is crucial for web development teams to make informed optimization decisions.
Deep dives
Understanding Speed Metrics
Speed metrics are crucial for assessing website performance and user experience. Matthew Edgar emphasizes the need to evaluate various metrics throughout the website's loading process rather than focusing solely on a single measurement of speed. By breaking down the loading phases—such as initial connection, content painting, and user interaction—marketers can gain deeper insights into how each stage affects overall performance. This comprehensive approach helps identify specific areas that need improvement, allowing teams to implement targeted strategies for optimizing speed.
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