Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Measuring How Speed Impacts SEO & UX
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Feb 13, 2025 Matthew Edgar, a Partner and Technical SEO Consultant at Elementive and author of the 'Speed Metrics Guide,' dives into the vital connection between website speed, SEO, and user experience. He explains how faster loading times can enhance online visibility and user satisfaction. Discover the critical speed metrics that matter for marketers, designers, and developers alike. Matthew also discusses navigating site migrations while maintaining a balance between speed and usability for improved user engagement.
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Specificity over Generality
- Don't just ask "How fast is my website?"
- Ask more specific questions about each loading stage.
Website Speed as a Track and Field Event
- Website speed isn't a single metric, but a combination of factors like a track and field event.
- It requires diverse skills and components to create a complete user experience.
Prioritize Interaction Metrics
- Focus on metrics related to user interaction, especially in the later stages of page loading.
- Use metrics like Interaction to Next Paint (INP), Time to Interactive (TTI), and Total Blocking Time (TBT).