Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast The best ways to effectively measure SEO
Feb 11, 2025
In this engaging discussion, Jason Shafton, Founder and CEO of Winston Francois, shares insights on effectively measuring SEO in growth marketing. He addresses the complexities of SEO metrics, emphasizing the importance of aligning them with business KPIs. Jason highlights the role of AI in enhancing SEO practices, and how user-centric perspectives can improve marketing strategies. Plus, he explores the collaboration between AI and human creativity for better content creation, showcasing valuable tools like Ahrefs for managing online visibility.
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Measuring SEO Holistically
- Measure SEO performance using primary and secondary KPIs.
- View SEO holistically within the entire marketing function, considering overall CAC.
Unique SEO Inputs
- SEO input variables differ from other marketing channels, focusing on content creation and indexing rather than budget.
- This difference requires a shift in perspective when planning and measuring SEO efforts.
SEO Tools and Metrics
- Utilize tools like Google Search Console to ensure site indexing.
- Focus on secondary metrics as leading indicators of SEO and content marketing success.