Jason Shafton
Founder and CEO of Winston Francois, a growth consulting firm specializing in strategic guidance for product growth, marketing, and organizational design.
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Aug 28, 2023 • 44min
The Simple Method For Growing Your Consulting Business With Jason Shafton: Podcast #305
Jason Shafton, Founder of Winston Francois, shares his simple method for growing a consulting business. He discusses the value of referrals and how to get them without asking, the secret to winning new clients, developing IP, and finding and keeping great talent.
Feb 11, 2025 • 17min
The best ways to effectively measure SEO
In this engaging discussion, Jason Shafton, Founder and CEO of Winston Francois, shares insights on effectively measuring SEO in growth marketing. He addresses the complexities of SEO metrics, emphasizing the importance of aligning them with business KPIs. Jason highlights the role of AI in enhancing SEO practices, and how user-centric perspectives can improve marketing strategies. Plus, he explores the collaboration between AI and human creativity for better content creation, showcasing valuable tools like Ahrefs for managing online visibility.
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