Jason Shafton
Founder and CEO of Winston Francois, a growth consulting firm specializing in strategic guidance for product growth, marketing, and organizational design.
Top 3 podcasts with Jason Shafton
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Aug 28, 2023 • 44min
The Simple Method For Growing Your Consulting Business With Jason Shafton: Podcast #305
Jason Shafton, Founder of Winston Francois, shares his simple method for growing a consulting business. He discusses the value of referrals and how to get them without asking, the secret to winning new clients, developing IP, and finding and keeping great talent.
Feb 11, 2025 • 17min
The best ways to effectively measure SEO
In this engaging discussion, Jason Shafton, Founder and CEO of Winston Francois, shares insights on effectively measuring SEO in growth marketing. He addresses the complexities of SEO metrics, emphasizing the importance of aligning them with business KPIs. Jason highlights the role of AI in enhancing SEO practices, and how user-centric perspectives can improve marketing strategies. Plus, he explores the collaboration between AI and human creativity for better content creation, showcasing valuable tools like Ahrefs for managing online visibility.
Apr 30, 2025 • 46min
B2B Growth Marketing: The Ultimate CEO Playbook for Building Resilient, High-Performing Tech Brands
In this discussion, Jason Shafton, a growth marketing consultant and founder of Winston Francois, draws on over 20 years of experience scaling brands at Google and Headspace. He emphasizes the power of a growth mindset and personal resilience, revealing how authenticity can transform business narratives. The conversation covers innovative strategies for audience engagement, the importance of empathy in marketing, and the necessity to break away from conventional tactics. Jason inspires listeners to craft compelling stories that resonate and drive exceptional results.
