Consulting Success Podcast
The Simple Method For Growing Your Consulting Business With Jason Shafton: Podcast #305
Aug 28, 2023
Jason Shafton, Founder of Winston Francois, shares his simple method for growing a consulting business. He discusses the value of referrals and how to get them without asking, the secret to winning new clients, developing IP, and finding and keeping great talent.
43:42
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Quick takeaways
- Referrals and word-of-mouth marketing are crucial for growing a consulting business.
- Building a strong team with talented individuals is key to business growth and success.
Deep dives
Building a Boutique Growth Consulting Firm
Jason Shafton, founder of Winston-François, shares his journey of starting his own consulting business and agency after working at Google and other well-known companies. He emphasizes the importance of referrals and word-of-mouth marketing in growing a consulting practice, highlighting the value of delivering excellent work and building a strong network. Jason also discusses the significance of resilience in overcoming failures and setbacks, and the importance of surrounding yourself with talented individuals to support business growth. He shares his plans to expand the business by offering educational content, building a marketplace of experts, and providing support to earlier-stage companies.
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