Consulting Success Podcast
Consulting Success
The #1 podcast for consulting business owners who want to build a profitable, scalable and strategic consulting business.
Over one thousands consulting business owners have applied the growth system that Consulting Success teaches here https://www.consultingsuccess.com/coaching-for-consultants
Trusted by tens of thousands of consultants, the weekly conversations shine the spotlight on valuable business tips. Episodes support you in understanding how to navigate the market. This podcast is your guide to overcoming the most difficult obstacles in the consulting industry and enjoying big wins.
Learn strategies for maintaining an effective team and attracting clients. Discover how to craft a clear and engaging message, and implement a marketing engine for consultants that actually works. Every conversation explores how to improve your business model to open doors to golden opportunities.
This podcast features experts from various industries who share the desire to achieve success in the consulting business. They expose their well-kept secrets to get to the top. Hear the building blocks that started their careers and the most important principles they uphold to get through challenging entrepreneurial moments.
Hosting the podcast is Michael Zipursky, CEO and co-founder of Consulting Success. Building businesses for more than 20 years, he has advised start-up brands, service providers, and billlion dollar corporations like Panasonic, Financial Times, Sumitomo and more. Michael is also an in-demand keynote speaker and author of five books about consulting.
He's dedicated to helping entrepreneurial consultants increase impact and earn a higher income. And on top of it all, Michael has an inspiring focus on family and community.
With this extensive advisory experience, Michael understands the consequences of hyper career focus. It often means sacrificing time with loved ones, which can lead to loneliness and rejection. At some point, you may feel like an outsider in your own home. Those who prioritize the grind can neglect their health and fall prey to severe diseases.
Michael believes a consulting business can only find success when it supports your dream lifestyle, not the other way around. Every podcast discussion focuses on what it really takes to get hold of genuine freedom in your career. The aim is to help you live the life you truly want while constantly growing your business.
Feel excited about going to work instead of letting depressing thoughts pull you down. Enjoy the meals you want to eat, buy everything you want to own, and above all, savor time with your family and friends. Have a successful consulting business balanced with stability, well-being, and comfort.
Don't sacrifice what you have for the sake of huge earnings. Achieve the revenue and profit you want and make sure it does not compromise everything you love and care about. Michael shows you how to elevate your consulting business and reach those goals with a fulfilled heart.
Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! https://www.consultingsuccess.com/grow
Over one thousands consulting business owners have applied the growth system that Consulting Success teaches here https://www.consultingsuccess.com/coaching-for-consultants
Trusted by tens of thousands of consultants, the weekly conversations shine the spotlight on valuable business tips. Episodes support you in understanding how to navigate the market. This podcast is your guide to overcoming the most difficult obstacles in the consulting industry and enjoying big wins.
Learn strategies for maintaining an effective team and attracting clients. Discover how to craft a clear and engaging message, and implement a marketing engine for consultants that actually works. Every conversation explores how to improve your business model to open doors to golden opportunities.
This podcast features experts from various industries who share the desire to achieve success in the consulting business. They expose their well-kept secrets to get to the top. Hear the building blocks that started their careers and the most important principles they uphold to get through challenging entrepreneurial moments.
Hosting the podcast is Michael Zipursky, CEO and co-founder of Consulting Success. Building businesses for more than 20 years, he has advised start-up brands, service providers, and billlion dollar corporations like Panasonic, Financial Times, Sumitomo and more. Michael is also an in-demand keynote speaker and author of five books about consulting.
He's dedicated to helping entrepreneurial consultants increase impact and earn a higher income. And on top of it all, Michael has an inspiring focus on family and community.
With this extensive advisory experience, Michael understands the consequences of hyper career focus. It often means sacrificing time with loved ones, which can lead to loneliness and rejection. At some point, you may feel like an outsider in your own home. Those who prioritize the grind can neglect their health and fall prey to severe diseases.
Michael believes a consulting business can only find success when it supports your dream lifestyle, not the other way around. Every podcast discussion focuses on what it really takes to get hold of genuine freedom in your career. The aim is to help you live the life you truly want while constantly growing your business.
Feel excited about going to work instead of letting depressing thoughts pull you down. Enjoy the meals you want to eat, buy everything you want to own, and above all, savor time with your family and friends. Have a successful consulting business balanced with stability, well-being, and comfort.
Don't sacrifice what you have for the sake of huge earnings. Achieve the revenue and profit you want and make sure it does not compromise everything you love and care about. Michael shows you how to elevate your consulting business and reach those goals with a fulfilled heart.
Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! https://www.consultingsuccess.com/grow
Episodes
Mentioned books
Jan 12, 2026 • 13min
How to Land 5 and 6-Figure Consulting Clients
Unlock the secrets to attracting high-paying consulting clients with strategies to charge premium fees. Discover how belief is the biggest barrier to pricing, and learn to market to segments willing to pay more. Emphasize creating massive value to justify higher rates and find that one premium client can replace multiple lower-paying ones. Adjust your ideal client profile to target larger organizations and explore how aligning offers with client values can drive success. Use scarcity tactics and leverage testimonials to boost your premium offerings.
Jan 5, 2026 • 41min
How To Build An Employee-Focused Consulting Culture That Boosts Retention and Business with John Quirk
John Quirk, an accomplished consulting leader who helped scale a tech firm to impressive heights, shares insights into building an employee-centric culture. He emphasizes the importance of shifting from a founder-led model to durable leadership to enhance retention. John discusses innovative employee surveys that foster workplace satisfaction and the crucial role of thorough hiring practices. He also highlights the value of training and a balanced approach to project delivery, all while predicting that soft skills will be vital in an AI-driven future.
13 snips
Dec 29, 2025 • 14min
The Messaging Mistake That’s Costing You High-Value Clients
In this enlightening discussion, Michael Zipursky reveals the critical importance of clear messaging in attracting high-value clients. He warns against the pitfalls of broad messaging that makes you forgettable and emphasizes the need to ditch commodity language. Personalization over mass outreach is key, and addressing buyers' perceptions can significantly enhance engagement. The focus should be on client outcomes rather than just processes, supported by credible proof. Lastly, he stresses the importance of continuously evolving your messaging to stay relevant.
25 snips
Dec 22, 2025 • 54min
A Consultant's Guide to Reading People & Closing Deals Faster with Thomas Erikson
Join Thomas Erikson, behaviorist and author of 'Surrounded by Idiots', as he shares insights from his remarkable 20-year journey from a mundane banking job to global success. He explains the four core behavioral styles—Red, Yellow, Green, and Blue—and how mastering them can revolutionize your sales technique. Learn the art of 'mirroring' communication to build trust faster and close deals. Plus, discover why focusing on your strengths is more valuable than merely following your passion, and his exclusive coaching strategy that builds brand prestige.
24 snips
Dec 15, 2025 • 20min
4 Systems Every Consultant Needs to Reach the Next Level of Growth
Discover why systems are crucial for scaling your consulting business from six to seven figures. Learn how to document and optimize effective marketing strategies instead of chasing trends. A deep dive into creating a repeatable process for securing speaking engagements as a lead channel is provided. Hear about a successful direct-mail campaign turned into a repeatable asset. Michael explains the importance of mapping the buyer journey and developing a proactive referral system to enhance client experiences.
25 snips
Dec 8, 2025 • 32min
Tapping into the Power of a Niche Market with Julie Lawless
In this episode, Julie Lawless, a communications leader in animal health, shares her journey from corporate roles at Nissan and Mars Petcare to founding her own firm, Lawless Comms. She discusses the power of specializing in a niche, highlighting the market opportunities in animal health. Julie elaborates on proving PR ROI to clients, pivoting from hourly billing to retainers, and nurturing proactive team leaders. Embracing AI for efficiency, she emphasizes the importance of networking and relationship building in a competitive landscape.
22 snips
Dec 1, 2025 • 12min
How Top Consultants Position Themselves to Close Faster
Discover the secrets of top consultants who close deals faster. Learn the power of clear specialization in your niche and why cultivating a strong network is vital for referrals. Uncover how to establish yourself as a visible authority through speaking and content creation. Differentiate your services with unique methodologies to enhance value perception. Plus, hear about the importance of case studies for building credibility and how to command premium pricing through visibility and proof. Elevate your consulting game!
52 snips
Nov 24, 2025 • 44min
Simplify Consulting, Grow Your Business with Abhijit Verekar
In this engaging discussion, Abhijit Verekar, Founder and CEO of Avèro Advisors, shares insights on transforming U.S. local government consulting. He emphasizes the importance of simplifying offerings and how independence sets his firm apart from others. Abhijit discusses leveraging AI and micro-SaaS to enhance service delivery and tackle gaps often overlooked by large vendors. He outlines practical strategies for navigating procurement challenges and advises on recognizing value in consulting fees despite accelerated delivery. His unique journey offers inspiration for aspiring consultants.
29 snips
Nov 17, 2025 • 15min
How to Grow Your Consulting Without Hiring a Big Team
Explore the transformative power of AI in consulting! Learn how to streamline client deliverables and create customized reports effortlessly. Discover strategies to productize services, shifting from bespoke projects to standardized offers. Michael shares insights on building one-to-many offerings like workshops for increased revenue without massive hiring. Plus, uncover how to forge strategic partnerships for sustainable lead generation. Get ready to scale your consulting business while keeping overwhelm at bay!
60 snips
Nov 10, 2025 • 1h
How to Go From Expert to 'Activator' and Future-Proof Your Firm with Matt Dixon
In this engaging discussion, Matt Dixon, a researcher and co-author of The Challenger Sale, reveals insights from studying top performers in consulting. He explains the crucial shift from being an Expert to becoming an 'Activator,' someone who proactively shapes client thinking. Matt highlights the decline in client loyalty and the importance of unique, innovative ideas. He outlines the three C's of commitment, connection, and creating value, emphasizing how Activators can build stronger, long-lasting relationships while effectively leveraging technology.
