Finding Your Perfect Audience With Targeted Meta Ads

Akvile DeFazio, President of AKvertise, shares her expertise in targeted Meta ads and digital marketing. She reveals how precise audience targeting can enhance ad effectiveness and drive engagement. The conversation covers the importance of understanding audience behaviors and leveraging Meta's data for impactful advertising. Akvile discusses the shift from lookalike audiences to algorithm-driven strategies and the evolving landscape of social media, stressing the need for adaptable marketing approaches.