Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast cover image

Finding Your Perfect Audience With Targeted Meta Ads

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

CHAPTER

Navigating Audience Targeting in Social Media Advertising

This chapter delves into the intricacies of audience targeting in social media advertising, highlighting the changes in audience data accessibility on platforms like Meta. The discussion underscores the necessity for innovative approaches to gather audience insights through alternative sources despite existing platform challenges.

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