Akvile DeFazio
President of AKvertise, shares expertise in targeted Meta ads and digital marketing.
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Feb 6, 2025 • 20min
Finding Your Perfect Audience With Targeted Meta Ads
Akvile DeFazio, President of AKvertise, shares her expertise in targeted Meta ads and digital marketing. She reveals how precise audience targeting can enhance ad effectiveness and drive engagement. The conversation covers the importance of understanding audience behaviors and leveraging Meta's data for impactful advertising. Akvile discusses the shift from lookalike audiences to algorithm-driven strategies and the evolving landscape of social media, stressing the need for adaptable marketing approaches.
Feb 5, 2025 • 20min
Creative strategies for designing scroll-stopping social media ads
Akvile DeFazio, President of AKvertise, shares her expertise in crafting eye-catching social media ads. She discusses how understanding consumer behavior and using visual storytelling can enhance engagement. The conversation highlights the influence of platforms like TikTok and the importance of compelling hooks to capture attention. Additionally, Akvile emphasizes the role of creativity and sensory elements in ad design, along with the need for businesses to adapt their strategies to stand out in a crowded digital marketplace.
