Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Director of Marketing from ButterCMS, Jonathan Ames, discusses the impact of a CMS on SEO. In this episode, Jonathan shares his perspectives on: how CMS choice affects website SEO performance, key features of SEO-friendly CMS platforms, the role of CMS structure in organic growth and visibility, importance of CMS scalability and flexibility for SEO success, and best practices and common pitfalls in CMS SEO optimization. Show NotesConnect With: Jonathan Ames: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Raulf, founder of Boulder SEO Marketing, discusses the integration of AI with micro-SEO strategies. He explains how leveraging artificial intelligence can enhance the precision and effectiveness of SEO tactics, particularly through Boulder SEO Marketing's unique Micro-SEO Strategy℠. This approach not only sharpens targeting but also significantly boosts conversion rates by adapting to the dynamic digital landscape. Today, Chris shares insights on optimizing SEO practices to achieve superior search engine visibility and business growth. Show NotesConnect With: Chris Raulf: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Raulf, Founder of Boulder SEO Marketing, discusses the integration of human expertise and AI in SEO strategies. At Boulder SEO Marketing, a firm that excels in delivering precise and innovative SEO solutions, Chris emphasizes the importance of blending advanced AI tools with the nuanced understanding of human SEO specialists to enhance search engine visibility and conversion rates. He highlights how this approach not only streamlines processes but also significantly improves the accuracy and effectiveness of SEO campaigns. Today, Chris explores the transformative impact of AI on SEO and how businesses can leverage this to dominate in a competitive digital landscape. Show NotesConnect With: Chris Raulf: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amy Hyerczyk, a Senior Manager of SEO, Product, and Strategy at Reverb, dives into the nuances of SEO for marketplaces. She explains that anyone with curiosity can succeed in the field. Amy reveals advanced technical SEO tactics, including a case study involving a hidden robots.txt file. She compares marketplace SEO to solving a Rubik's Cube, stressing the importance of site structure and internal linking. Additionally, she underscores the need for continuous learning and understanding user behavior to drive SEO success.

Amy Hyerczyk, Senior Manager of SEO, Product, and Strategy at Reverb, brings her expertise in marketplace SEO to the forefront. She discusses the power of SEO in optimizing vast online product ranges while enhancing user experiences. The conversation touches on the collaborative efforts needed from various teams to create effective strategies. Amy dives into the unique challenges of managing SEO for a niche market, emphasizing the importance of organization and technical tools in navigating the complexities of e-commerce.

Kristan Bauer, an expert from Bauer Growth Consulting, shares her insights on advanced SEO tactics that are currently driving growth in digital marketing. She emphasizes aligning keyword strategies with user intent to enhance content optimization. Kristan discusses the importance of continuous testing and integrating user experience into SEO efforts. She also highlights how to effectively cater to diverse user needs, especially for SaaS brands, by employing both transactional and informational content.

Kristan Bauer, an expert from Bauer Growth Consulting specializing in marketplace SEO, shares her insights on optimizing digital presence. She underscores the importance of aligning keyword strategies with searcher intent. The conversation dives into advanced tactics for content optimization across various pages and the critical distinction between indexing and crawling. Kristan also offers strategies to enhance indexation health and discusses the role of innovative tools in improving SEO performance for marketplace websites.

Tazmin Suleman, a resilience coach and host of The SEO Mindset Podcast, dives into the importance of adaptability in today's ever-changing landscape. She reveals strategies for fostering mental strength and emotional resilience in personal and professional realms. Topics include learning from failures, prioritizing personal goals, and the interconnectedness of service and growth. Tazmin shares her insights on community building, highlighting how altruism enriches both individual experiences and the SEO community.

Tazmin Suleman, a coach and host specializing in overcoming imposter syndrome, dives into the emotional struggles faced by SEO professionals. She highlights signs of imposter syndrome and discusses its impact on team dynamics. Tazmin shares effective strategies for combating self-doubt, such as the power of self-kindness and celebrating small wins. She emphasizes the importance of vulnerability, mentorship, and emotional intelligence in fostering personal and professional growth, ensuring listeners leave with actionable insights.

Jo Juliana Turnbull, SEO Specialist at Turn Global Ltd, discusses the strategic use of YouTube to enhance audience engagement and growth. She explores how tailored content and targeted marketing on YouTube can significantly boost visibility and attract a dedicated viewer base. Jo emphasizes the importance of understanding your audience's preferences and behaviors on the platform to optimize content creation and distribution strategies. Today, she shares insights on leveraging YouTube analytics to refine marketing efforts and increase traction. Show NotesConnect With: Jo Juliana Turnbull: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.