Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast How to (and not to) use AI in your SEO
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Jun 2, 2025 Jade Pruett, CEO of Hello SEO, champions the new era of AI in SEO, revealing its potential to level the playing field for small businesses. She discusses the resurgence of schema markup and the need for diverse optimization strategies across various language models. Jade emphasizes the importance of shifting focus from rankings to audience engagement and adapting to evolving metrics. With an optimistic view, she highlights how ethical brands can thrive amidst AI competition, transforming user experiences in e-commerce and beyond.
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Jade's SEO Anxiety to AI Leads
- Jade Pruett feared SEO was dead when ChatGPT launched shortly after she scaled her business in 2022.
- She soon saw actual closed leads from AI search across various industries, proving AI SEO's immediate impact.
AI SEO Requires Different Tactics
- Ranking factors in AI search vastly differ from traditional Google SEO, with schema markup making a resurgence.
- SEO strategies must diversify and adapt across multiple AI platforms to stay effective.
Evolving SEO Metrics Beyond Ranking
- Traditional keyword rankings no longer fully represent SEO success, as AI personalization creates varied search experiences.
- Metrics tracking similar queries and audience relevance provides a more accurate picture of SEO visibility.