Jade Pruett

CEO of Hello SEO, helping B2B brands succeed in organic and AI search through transparent SEO strategies.

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Jun 2, 2025 • 23min

How to (and not to) use AI in your SEO

Jade Pruett, CEO of Hello SEO, champions the new era of AI in SEO, revealing its potential to level the playing field for small businesses. She discusses the resurgence of schema markup and the need for diverse optimization strategies across various language models. Jade emphasizes the importance of shifting focus from rankings to audience engagement and adapting to evolving metrics. With an optimistic view, she highlights how ethical brands can thrive amidst AI competition, transforming user experiences in e-commerce and beyond.

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