Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast How to win buy-in from upper management in your first 90 days
May 30, 2025
Gaining support from upper management as a new SEO director can be tough. Listen as Travis Tallent shares his top strategies for the crucial first 90 days. He emphasizes the importance of diagnosing problems through conversion rate optimization for quick wins. Focusing on comprehensive systems is key, rather than just individual silos. Tallent also discusses creating a clear roadmap with timelines for audits and results that align seamlessly with business goals.
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Diagnose for Quick Wins
- Start by diagnosing the problem through quick CRO tests to find immediate wins. - Audit checkout and flow to stop declining revenue fast and gain executive trust.
Focus on Systems, Not People
- Focus on systems and processes, not individual blame, to identify causes for traffic decline. - Set expectations upfront about broken processes to secure stakeholder support.
Build a 90-Day SEO Roadmap
- Create a clear 90-day roadmap with timelines for audits, reporting, and results. - Align your goals with business KPIs to build a strong culture of SEO advocacy.