Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast How AI is transforming search
May 26, 2025
Travis Tallent, Managing Director at Brainlabs and an expert in integrated SEO strategy, discusses the evolution of SEO as a revenue driver. He emphasizes aligning SEO with business goals and integrating conversion rate optimization and user experience for better results. Travis shares actionable insights on breaking down team silos and forecasting SEO-driven revenue, while also exploring the critical role of AI in transforming search. The conversation highlights the balance between AI tools and the essential human touch in SEO for sustained success.
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Episode notes
SEO as a Revenue Driver
- SEO is not just about keyword research and rankings; it should be treated as a critical revenue driver for businesses.
- Aligning SEO with stakeholder KPIs and integrating conversion rate optimization and UX leads to measurable business impact.
Collaborate for SEO Success
- Break down silos by understanding each team's KPIs and incorporate their goals into your SEO roadmap.
- Collaborate with stakeholders early to build realistic, joint roadmaps that enable shared wins and easier future approvals.
Use Data and Questions for Buy-In
- Present SEO opportunities with data-backed forecasts and ask questions to understand stakeholders' priorities.
- Focus on initiatives that are likely to be implemented rather than stubbornly pushing only your preferred tactics.
