Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast How to maintain traffic when AI summaries answer user queries directly in search results
May 24, 2025
Explore how AI-driven summaries are reshaping the digital landscape. The discussion highlights the need for brands to shift their focus from traditional traffic metrics to building direct customer connections. Gain insights on the importance of structured data and measure success through conversions instead of clicks. Learn why adapting strategies in the age of AI search is crucial for innovative lead generation and brand awareness.
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Measure Success by Conversions
- Measure success by conversions and sales, not just traffic volume, as fewer clicks with more sales benefits brands.
- Prioritize building interfaces that allow convenient customer connections beyond website visits.
Structured Data Enables Direct Connections
- Providing rich structured data to AI enables direct customer-brand interactions without generating website clicks.
- This can reduce expensive traffic while improving customer acquisition and conversion efficiency.
Shift Focus From Traffic to Awareness
- Brands should focus on maintaining awareness, not just website traffic, as AI can answer queries directly through summaries.
- Effective data structuring can let customers connect with brands without traditional clicks or site visits.