Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Backlinking will have a resurgence with AI search?
May 31, 2025
The podcast delves into the changing landscape of backlinking in the age of AI search. Travis Tallent highlights that brand mentions may soon hold greater weight than traditional backlinks. As AI advances, it becomes better at grasping context and sentiment, making meaningful digital PR strategies essential. The discussion emphasizes the shift from merely gathering links to fostering valuable brand references in SEO.
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Episode notes
Brand Mentions Over Backlinks
- Backlinking remains important but brand mentions will become more valuable in AI search.
- Technology is improving at understanding brand context and sentiment beyond simple links.
Prioritize Digital PR
- Focus on digital PR strategies that generate meaningful brand references instead of merely collecting backlinks.
- Prioritize how your brand is discussed by audiences on various websites for better SEO impact.
Backlinking's Changing Role
- Backlinking hasn't been a central topic in SEO conversations recently, but interest is reviving.
- The renewed focus on digital PR reflects a move away from spammy link tactics to more authentic brand engagement.