Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Should SEO teams embrace CRO as a core part of our work?
May 28, 2025
Can SEO teams benefit from incorporating Conversion Rate Optimization? Travis Tallent argues for merging CRO with SEO strategies, pointing out the overlap between disciplines. He suggests integrating CRO principles into every aspect, from content selection to UX research. This approach aims to enhance website functionality and user satisfaction, creating a more comprehensive SEO strategy that addresses both traffic and conversions.
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Double Down on CRO
- Double down on CRO as a core function within SEO teams.
- Make CRO a standard part of your strategic SEO planning and execution.
Integrate CRO Into SEO
- Fully integrate conversion rate optimization (CRO) into every SEO roadmap and initiative.
- Blend UX research with keyword mapping to enhance content strategy and SEO effectiveness.
SEO Naturally Overlaps Disciplines
- SEO inherently overlaps with many disciplines beyond traditional search.
- Embracing this overlap allows SEO teams to expand their impact and effectiveness.