Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast The big three KPIs all SEO teams should report on
May 29, 2025
Learn about the critical KPIs every SEO team should track for success. Revenue and conversions take center stage as key metrics, while the search share of voice helps measure visibility across organic, paid, and AI channels. Brand search trends offer insights into overall performance. Discover how these metrics can effectively communicate the value of SEO efforts to executives, making a strong case in board meetings and presentations.
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Importance of Brand Search KPIs
- Brand searches as a KPI are often overlooked but critically important.
- Tracking brand visibility reveals how the brand is trending over time in search.
KPIs That Speak Executive Language
- Senior executives respond well to KPIs they understand and trust.
- Revenue, search share of voice, and brand trends resonate in board meetings and investor presentations.
Top 3 SEO KPIs to Track
- Track revenue and conversions as your primary SEO KPI.
- Also monitor share of voice across organic, paid, and AI search, plus brand search trends.