Expert Stu McLaren discusses leveraging AI for course memberships. Topics include streamlined Q&A processes, standing out from AI tools, navigating AI's impact on memberships, and strategies for thriving in the AI era.

Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up)Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm.I won’t lie – there have been a lot of changes in online marketing over the past fourteen years that I’ve been an entrepreneur, from the rise of SEO to social media. But this, sweet friend, is a really big one — and I want to talk about it!Here to discuss all-things futuristic is Stu McLaren, my work husband who also happens to be the ‘go-to-guy’ for all things memberships. He’s worked with tens of thousands of authors, speakers, coaches, consultants, and business owners to transform what they know, love, and do into recurring revenue.And in this episode, he’s going to share insights on how the learning industry, specifically, is changing as AI continues to transform the marketing landscape, and how you can make sure your business doesn’t get left in the dust.You’ll also hear: A tried and true framework that you can use to future-proof your online business Different ways you can take advantage of AI as a content creator How you can prevent your students from getting the dreaded “content complex”  The ‘secret sauce’ Peloton has used to maintain a 92% membership retention rate This is a great listen for any business owner, whether you’re just getting started or you’re a seasoned entrepreneur. So press play right now and enjoy this fun and informative conversation with Stu McLaren.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Experienced entrepreneur Stu McLaren discusses the benefits of membership sites for recurring revenue and shares insights on launching successful platforms. Topics include types of memberships, strategies for content creation, combating overwhelm, celebrating small wins, and founding member launch success stories. Learn how a membership business can elevate existing ventures and create new opportunities.

Stu McLaren, an accomplished entrepreneur and paid-membership pioneer, shares his insights on the intersection of financial success and meaningful societal impact. He advocates for redefining wealth as a tool for philanthropy, discussing how his own initiatives have built schools in Kenya. McLaren emphasizes the importance of work-life balance and community support, highlighting strategies for accountability and productivity. With a blend of personal anecdotes and practical advice, he inspires listeners to achieve success in their careers while nurturing their personal lives.

If you’re looking to scale your business, memberships may be right for youIf you have a business that you’re looking to scale, are looking for a way to further support your students, or if you’ve ever thought about adding a membership, this episode is for you. Stu McLaren joins me for a chat about all-things memberships -- how to determine if it’s the right model for your business, why they’re exploding in popularity, and how they've changed over the past couple of years.And believe me – there is, quite literally, no better person to advise you when it comes to this sort of thing. For the past 12 years, Stu has worked intimately with tens of thousands of authors, speakers, coaches, consultants and business owners to transform what they know and love into recurring revenue through membership sites.Tune in to learn:  How to determine what kind of membership is best for your business The recent changes memberships have faced and what that means for you Why memberships are more important now than ever before What types of businesses work best with the membership model Happy listening!Here’s a glance at this episode... [05:26] Stu created a membership in 2008, because he wanted to grow his business it allowed him to scale his business without demanding a ton of time or energy.  [09:08] There are four different types of memberships including product-based, service-based, knowledge-based, and community-based memberships.  [25:57] Creating a positive experience in the first 30 days can triple the lifetime membership time. Take a close look at your onboarding methods. [30:29] It's important to understand the lifeline of a membership and change marketing strategies as it grows.  [32:35] Teaching people your passion is a great use of a membership site. Don't overlook the gifts you have. You could create a business around your skill sets.  [35:48] If starting out, look at a knowledge-based membership. You can design your business however you want. [39:42] Stu is hosting a Live Workshop that will assess if your market is a good fit for a membership site and more! It's live and free. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!