Stu McLaren

Expert Stu McLaren discusses leveraging AI for course memberships. Topics include streamlined Q&A processes, standing out from AI tools, navigating AI's impact on memberships, and strategies for thriving in the AI era.

Stu McLaren, a renowned membership expert and co-founder of Membership.io, shares his secrets for generating predictable recurring revenue. He explains why less content can yield better results and reveals key indicators to determine the right market for a membership. McLaren also highlights six compelling reasons people join memberships and stresses the importance of keeping members engaged. Moreover, he discusses common pitfalls to avoid for new membership creators and the liberating potential of consistent revenue for business growth.

Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up)Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm.I won’t lie – there have been a lot of changes in online marketing over the past fourteen years that I’ve been an entrepreneur, from the rise of SEO to social media. But this, sweet friend, is a really big one — and I want to talk about it!Here to discuss all-things futuristic is Stu McLaren, my work husband who also happens to be the ‘go-to-guy’ for all things memberships. He’s worked with tens of thousands of authors, speakers, coaches, consultants, and business owners to transform what they know, love, and do into recurring revenue.And in this episode, he’s going to share insights on how the learning industry, specifically, is changing as AI continues to transform the marketing landscape, and how you can make sure your business doesn’t get left in the dust.You’ll also hear: A tried and true framework that you can use to future-proof your online business Different ways you can take advantage of AI as a content creator How you can prevent your students from getting the dreaded “content complex”  The ‘secret sauce’ Peloton has used to maintain a 92% membership retention rate This is a great listen for any business owner, whether you’re just getting started or you’re a seasoned entrepreneur. So press play right now and enjoy this fun and informative conversation with Stu McLaren.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Stu McLaren, author of "Predictable Profits," empowers leaders to transform their expertise into sustainable revenue through membership businesses. He discusses the timeless human need for community and belonging, emphasizing that while content attracts members, connection retains them. Stoic advice about embracing uncertainty and relying on gut instincts resonates deeply, illustrated movingly by his personal story of adopting his son. Additionally, he redefines sales as a noble profession, advocating for authenticity and storytelling in business.

Experienced entrepreneur Stu McLaren discusses the benefits of membership sites for recurring revenue and shares insights on launching successful platforms. Topics include types of memberships, strategies for content creation, combating overwhelm, celebrating small wins, and founding member launch success stories. Learn how a membership business can elevate existing ventures and create new opportunities.

Stu McLaren, an expert on memberships and recurring revenue and author of 'Predictable Profits', discusses revolutionizing franchising by focusing on recurring revenue. He shares insights on how membership models can create predictable profits and foster community among franchisees. Listeners learn the significance of transformation over mere transactions, alongside strategies for customer engagement and retention. With a focus on building strong support systems, Stu reveals actionable tips to help entrepreneurs scale their business and avoid common pitfalls.

Stu McLaren, an accomplished entrepreneur and paid-membership pioneer, shares his insights on the intersection of financial success and meaningful societal impact. He advocates for redefining wealth as a tool for philanthropy, discussing how his own initiatives have built schools in Kenya. McLaren emphasizes the importance of work-life balance and community support, highlighting strategies for accountability and productivity. With a blend of personal anecdotes and practical advice, he inspires listeners to achieve success in their careers while nurturing their personal lives.

Stu McLaren, a membership expert with over a decade of experience helping entrepreneurs, dives into the booming world of membership sites. He unveils how these models are perfect for scaling businesses and enhancing customer engagement. With insights on the types of memberships—product, service, knowledge, and community—Stu emphasizes their growing importance in today's market. He also discusses the shift to memberships post-pandemic and the role of onboarding to foster strong community ties, urging listeners to consider this path for sustainable growth.

Stu McLaren, an expert in online membership communities with over a decade of experience, shares invaluable insights on building and managing successful membership platforms. He discusses advanced strategies for onboarding, fostering engagement, and celebrating member contributions. The conversation highlights the transformation potential of these communities, illustrated by inspiring success stories. Additionally, they introduce tools like Searchy for video management and invite listeners to a free workshop focused on launching their own communities. Dive in for a masterclass in cultivating connections!

Stu McLaren, a successful entrepreneur and founder of Wishlist Member and Village Impact, shares his transformative journey of self-discovery. He discusses how reading a pivotal book led him to align his career with his values. The conversation dives into building meaningful communities, emphasizing the importance of shared purpose and genuine connections. Listeners learn the crucial questions to ask when creating community engagement and are encouraged to envision their ideal community, balancing passion and practicality.