#453: Why Memberships Are The Future Of Online Businesses With Stu McLaren

6 snips

Apr 21, 2022

Stu McLaren, a membership expert with over a decade of experience helping entrepreneurs, dives into the booming world of membership sites. He unveils how these models are perfect for scaling businesses and enhancing customer engagement. With insights on the types of memberships—product, service, knowledge, and community—Stu emphasizes their growing importance in today's market. He also discusses the shift to memberships post-pandemic and the role of onboarding to foster strong community ties, urging listeners to consider this path for sustainable growth.

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ANECDOTE

Stu's First Membership

Stu McLaren started his first membership in 2008 to scale his consulting business.
He wanted to earn more and help more people without working more hours.

ADVICE

Membership Types

Consider your existing business type when choosing a membership model.
Four types exist: product, service, knowledge, and community-based.

INSIGHT

Combatting Overwhelm

Overwhelm is the top reason for membership cancellations, according to Stu McLaren.
Organize content clearly to help members achieve desired results and avoid this.

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If you’re looking to scale your business, memberships may be right for you

If you have a business that you’re looking to scale, are looking for a way to further support your students, or if you’ve ever thought about adding a membership, this episode is for you.

Stu McLaren joins me for a chat about all-things memberships -- how to determine if it’s the right model for your business, why they’re exploding in popularity, and how they've changed over the past couple of years.

And believe me – there is, quite literally, no better person to advise you when it comes to this sort of thing. For the past 12 years, Stu has worked intimately with tens of thousands of authors, speakers, coaches, consultants and business owners to transform what they know and love into recurring revenue through membership sites.

Tune in to learn:

How to determine what kind of membership is best for your business
The recent changes memberships have faced and what that means for you
Why memberships are more important now than ever before
What types of businesses work best with the membership model

Happy listening!

Here’s a glance at this episode...

[05:26] Stu created a membership in 2008, because he wanted to grow his business it allowed him to scale his business without demanding a ton of time or energy.
[09:08] There are four different types of memberships including product-based, service-based, knowledge-based, and community-based memberships.
[25:57] Creating a positive experience in the first 30 days can triple the lifetime membership time. Take a close look at your onboarding methods.
[30:29] It's important to understand the lifeline of a membership and change marketing strategies as it grows.
[32:35] Teaching people your passion is a great use of a membership site. Don't overlook the gifts you have. You could create a business around your skill sets.
[35:48] If starting out, look at a knowledge-based membership. You can design your business however you want.
[39:42] Stu is hosting a Live Workshop that will assess if your market is a good fit for a membership site and more! It's live and free.

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