Experienced entrepreneur Stu McLaren discusses the benefits of membership sites for recurring revenue and shares insights on launching successful platforms. Topics include types of memberships, strategies for content creation, combating overwhelm, celebrating small wins, and founding member launch success stories. Learn how a membership business can elevate existing ventures and create new opportunities.
Serve members well to enhance membership site success.
Launch with a strategic 5-step process for founding members.
Emphasize engagement and connection for ongoing membership value.
Deep dives
Membership Model Overview
The podcast episode discusses the benefits and strategies of creating a membership site for recurring revenue. Stu McLaren, an expert in membership businesses, shares insights on transforming knowledge into a sustainable business model. He emphasizes the importance of serving members, reducing stress through predictable revenue, and celebrating small wins along the journey.
Five-Step Founding Member Launch
To kickstart a membership site, Stu outlines a five-step founding member launch process. It involves communicating the idea, casting a vision, extending invitations, providing a call to action, and following up with potential members. This approach aims to generate initial interest, secure founding members, offer exclusive benefits, and maintain momentum.
Engagement and Connection
Engagement and connection play crucial roles in membership success. Stu highlights the significance of clear communication, defining a success path, helping members connect with each other, and focusing on delivering tangible results. By fostering relationships and highlighting progress, memberships can create a sense of community and ongoing value for members.
Overcoming Limiting Beliefs
Stu addresses common limiting beliefs around launching memberships, such as the need for extensive content, tech setup, or a large audience. He encourages action through a founding member launch, emphasizing the power of starting with a small, engaged group. Real-life success stories demonstrate that even specific niche memberships can thrive with the right approach.
Free Workshop Opportunity
Listeners are invited to participate in a free workshop by visiting jennacutcher.com/membership. The workshop offers in-depth guidance on membership creation, including idea clarification, market validation, founding member launches, marketing strategies, content structuring, and member retention. Stu McLaren's expertise in memberships can help aspiring entrepreneurs kickstart their own successful ventures.
Membership sites. Maybe you’ve been intrigued by this business model, promising recurring revenue and a constant influx of customers… or maybe you’ve always thought that your expertise wouldn’t translate well as a subscription. If this sounds like it could be your next business move, save your seat for Stu’s free class HERE: jennakutcher.com/membership
Since 2008, Stu McLaren has been working intimately with tens of thousands of authors, speakers, coaches, consultants and business owners to transform what they know, love and do into recurring revenue by launching, growing and scaling 6, 7 and 8-figure membership businesses.
Through it all, Stu has discovered the subtle nuances that make a BIG difference in the success of the sites that thrive year over year versus those that struggle and stall… and I can’t wait for you to hear his unique perspective in this conversation.
Whether you’ve always considered starting a membership site but you didn’t know where to start, or you have no idea what it is or why you should create one, Stu is about to answer all of our burning questions about this business model. And yes, I do mean OUR questions… in our conversation, I share why a membership isn’t something I currently offer, and Stu even coaches me to get over my biggest fears around it!