Stu McLaren, a renowned membership expert and co-founder of Membership.io, shares his secrets for generating predictable recurring revenue. He explains why less content can yield better results and reveals key indicators to determine the right market for a membership. McLaren also highlights six compelling reasons people join memberships and stresses the importance of keeping members engaged. Moreover, he discusses common pitfalls to avoid for new membership creators and the liberating potential of consistent revenue for business growth.
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volunteer_activism ADVICE
Content Creation Strategy
Focus on the 20% of your content that yields 80% of the results for your audience.
Go deep into that 20%, providing support and facilitating implementation rather than creating excessive content.
insights INSIGHT
Reasons for Joining Memberships
People join memberships because they need help with an ongoing problem, skill development, or convenience.
Community and mastery are big reasons for joining, especially if such support is unavailable elsewhere.
volunteer_activism ADVICE
Balancing Engagement and Content
Balance member engagement by focusing on implementation and facilitating the use of existing content.
Host connection calls and implementation workshops to drive progress and accountability without overwhelming members with new material.
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Predictable Profits by Stu McLaren provides a blueprint for creating financial stability in businesses by transitioning from one-off sales to recurring revenue. The book outlines a time-tested strategy for launching and scaling membership sites, including attracting, serving, and retaining members. It is packed with real-life success stories, actionable insights, and inspiration to build a membership site that generates revenue, creates financial stability, and positive impact[1][4][5].
Learn membership expert Stu McLaren’s proven strategies for creating predictable recurring revenue that gives you the confidence to grow your business!
(1:11) The story behind how Stu became the go-to membership expert
(9:49) Why less membership content actually creates better results (and how to break free from the “content hamster wheel”!)
(12:42) The three green-light indicators that prove you’re in the perfect market for a membership
(16:20) Six powerful reasons people join memberships
(21:34) My favorite strategies for keeping members engaged and progressing
(25:24) The biggest mistakes to avoid when starting your membership (including the one that I made!)
(31:00) How established entrepreneurs can add a membership without sacrificing their premium offerings
(36:49) Proof that recurring revenue gives you the freedom to experiment and grow your business with confidence
This conversation will completely transform how you think about memberships and the invaluable impact they can have on both your business and life 一 don’t miss it!
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