The Amy Porterfield Show #751: The Secrets to Realistic Recurring Revenue with Stu McLaren
44 snips
Feb 11, 2025 
Stu McLaren, a renowned membership expert and co-founder of Membership.io, shares his secrets for generating predictable recurring revenue. He explains why less content can yield better results and reveals key indicators to determine the right market for a membership. McLaren also highlights six compelling reasons people join memberships and stresses the importance of keeping members engaged. Moreover, he discusses common pitfalls to avoid for new membership creators and the liberating potential of consistent revenue for business growth.
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Content Creation Strategy
- Focus on the 20% of your content that yields 80% of the results for your audience.
- Go deep into that 20%, providing support and facilitating implementation rather than creating excessive content.
Reasons for Joining Memberships
- People join memberships because they need help with an ongoing problem, skill development, or convenience.
- Community and mastery are big reasons for joining, especially if such support is unavailable elsewhere.
Balancing Engagement and Content
- Balance member engagement by focusing on implementation and facilitating the use of existing content.
- Host connection calls and implementation workshops to drive progress and accountability without overwhelming members with new material.
