Community Creators with Shana Lynn How to Create a Success Path in Your Membership with Stu McLaren
4 snips
May 20, 2025 
Stu McLaren, a membership expert known for his strategies in retention and engagement, shares insights on creating a success path for memberships. He emphasizes the importance of structured frameworks that guide members in tracking their growth. Using relatable examples from martial arts and swimming, Stu discusses how clear stages and actionable milestones can motivate members. His game-changing strategies promise to enhance engagement, ensuring that both new and established communities thrive with a sense of progression.
AI Snips
Chapters
Transcript
Episode notes
Examples from Karate & Swimming
- Stu uses examples like karate and swimming lessons to illustrate the need for stages in learning. In swimming, instructors assess different strokes to gauge skill and progress stage.
Use 5 Clear Stages
- Break your members' journey into 3 to 7 stages to show clear progression. 5 stages is ideal to encourage momentum and mastery over time.
Write Clear Stage Descriptions
- Write detailed descriptions for each stage that reflect what members think, feel, and do. Make it easy for members to identify their current stage and envision progress ahead.