Community Creators with Shana Lynn

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWhen people see detailed member journey maps, they often wonder how to come up with so many meaningful touchpoints. In this episode, Shana breaks down exactly how she does it — by using two simple but powerful types of outreach tactics that can transform the way you connect with your members. In this episode, you’ll learn:The difference between time-based and trigger-based outreach tacticsReal examples of touchpoints that keep members connected and reduce churnHow to identify moments in your member journey that deserve a personal touchWhy recognizing what members aren’t doing can be just as important as what they are doingHow to make your members feel noticed and valued beyond their purchaseWhether you’re running a coaching program, a membership, or a community, you’ll walk away with fresh ideas to make your members feel more seen, supported, and engaged every step of the way.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

In this engaging conversation, Melinda Cohen, a coach and consultant specializing in client retention, shares vital insights into building a sustainable business. She highlights the overlooked power of client retention and stresses the need to focus on the customer's learning journey rather than the coach's perspective. Melinda emphasizes recognizing small client progress to boost engagement and drive retention. She also explains how improving retention can significantly impact profitability and enhance marketing budgets.

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersHave you ever caught yourself feeling frustrated or disconnected from your members? Maybe you’ve said things like, “They just don’t get it!” or “They’re so needy.” You’re not alone—and you’re definitely not doomed.Shana shares a real story of a membership owner who lost his spark for his community… and how a few strategic shifts brought the joy (and profit) back.In this episode, you’ll learn:Why frustration with your members is often a leadership or systems issue, not a “bad members” issueHow to audit your member experience to find the real friction pointsHow positioning and messaging affect the type of members you attractWhy community culture must be intentionally defined—and how to reset itPractical ways to realign your community with who you are todayBy addressing these areas, you can reignite your excitement, improve member satisfaction, and create a community you genuinely love to lead.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 72 - The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abrahamSo many of us start our businesses dreaming of time freedom—more afternoons with our kids, flexibility to travel, or simply space to breathe. But somewhere along the way, financial freedom takes center stage, and time freedom slips away. In this episode, Shana shares a candid conversation about how to get back to your real “big why” and design your business around what matters most.Together with insights from parenting expert Dayna Abraham, we talk about:Why “intentional imbalance” may be more realistic than chasing balance.How to define your non-negotiables so your business supports—not rules—your life.The importance of setting your number—the income you truly need to live comfortably without overworking.Practical ways to prioritize time freedom while still growing financially.Why building a business you love starts with being crystal clear on your purpose.A fresh perspective on aligning your business with your values, making decisions with confidence, and creating space for what really matters—your family, your health, and your joy.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersMost businesses expect community managers to be five people in one role—strategist, support, event host, data analyst, and copywriter.Then they wonder why they burn out.Shana breaks down why great community managers are so hard to find, how to actually support the role, and what to do when your membership growth requires more than one person can handle.In this episode, you’ll learn:Why most community manager roles are unrealisticWhat truly makes a community manager exceptionalThe difference between support and overloadHow to protect your team from burnoutWhat to do when your community outgrows your capacityWhether or not you have a community manager, we can help you design the strategy and systems that keep your community thriving.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersRetention isn’t just about giving your members more stuff—it’s about designing an integrated experience that keeps them engaged, supported, and connected. Shana shares why thinking about your membership in silos (content, coaching, community) can actually work against you, and how to shift into a holistic design that drives true retention.In this episode, you’ll learn:Why focusing only on content, coaching, or community in isolation leads to retention problems.How content, coaching, and community can work together to support your members’ transformation.What a member journey map is and why it’s the missing piece for most membership models.The difference between time-based triggers (like day 10, day 28, or renewal milestones) and action-based triggers (like finishing onboarding or not logging in).How layering these triggers over your pillars creates a seamless and intentional member experience.If you’re ready to rethink the way you design your membership and build for long-term retention, this episode is for you.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIf you’re running an online community, you’ve probably been told that engagement is the goal. More likes, more comments, more activity. But here’s the truth: engagement is not the goal—and focusing on it might actually hurt your community in the long run.In this episode, you’ll learn:Why engagement isn’t always positive and can even signal conflict or distraction in your group.How high engagement doesn’t always equal progress—and how “procrast-working” shows up in communities.The hidden ways engagement can become a distraction for both leaders and members.The real metric you should focus on: progress and activation, not likes or comments.Practical examples of what to track instead of vanity metrics so your community truly delivers on its promise.Whether you run a Facebook group, a Mighty Networks community, or a private forum, this episode will shift the way you think about engagement—and help you create a space where your members don’t just talk, they transform.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

In this chat with Jon Berghoff, founder of The xchange approach, learn how to transform live calls and events into meaningful experiences. Jon shares his insights on the power of belonging as a key driver for engagement and retention. He contrasts passive events with interactive gatherings that foster communal wisdom. Discover practical strategies for designing impactful rituals and how to activate shared purpose among participants, making every gathering one that resonates and connects.

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersDo you want to increase retention without adding more calls or content? In this episode, Shana walks through five key moments where personalized video messages make all the difference in keeping members engaged and committed.In this episode, you’ll learn:Why welcome emails aren’t enough5 key moments to use video messaging for retentionWhat to say in each message (and when to send it)How clients are seeing results within 24 hoursReal-world stats that prove video worksWhether you’re running a high-ticket program or a large evergreen membership, this simple strategy will help you connect with your people, reduce churn, and increase renewals without sacrificing scale.Additional Resources:Get your FREE guide for the Bonjoro starter guide and video script templates:  https://www.shanalynn.com/videoWant expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIf you’ve noticed your clients signing up, showing up once or twice, then disappearing—you’re not alone. In this quick highlight episode, Shana shares a powerful conversation clip with her friend Melinda Cohan, tackling a core challenge in coaching businesses: client retention.In this episode, you’ll learn:Why your best clients hold the key to retentionThe true role of onboarding3 beliefs every client needsTune in, take notes, and start shifting how you welcome and keep your clients.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated