Community Creators with Shana Lynn

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersYou’ve added more content. You’ve created more deliverables. You’ve given members every possible tool they need to succeed. And yet, some of them still aren’t making progress.The truth is, progress isn’t just about what you provide. Even with all the right resources, members can still get stuck—not because of what’s missing in your membership, but because of the internal and external barriers that hold them back.In this episode, I’ll break down:The 5 biggest obstacles that stop members from making progressThe psychology behind why members disengage (and why more content isn’t the solution)How to design your membership to remove these barriers and improve retentionWhy retention strategies need to go beyond deliverables and focus on behavior and motivationTo boost retention and help your members get real results, focus on understanding why progress stalls—and design your membership to eliminate those roadblocks.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 147 - How to Hire a Rockstar Community Manager with Paula Maidens https://www.shanalynn.com/podcast/how-to-hire-a-rockstar-community-manager-with-paula-maidensIn today’s episode, Shana shares a powerful clip from her recent interview with hiring and leadership expert Paula Maidens, diving into the most common hiring mistakes and—most importantly—how to avoid them.In This Episode, You’ll Learn:Why hiring based on referrals or familiarity—without vetting—can lead to costly misalignmentThe most common assumptions that sabotage your hiring process (and how to avoid them)How to design interviews that test real skills and bring candidates into your business realityA simple mindset shift to stay confident when hiring and managing team membersWhy clear communication and role expectations from the start lead to better retentionAs your team grows, hiring well becomes one of the most critical (and costly) skills you need to master. Paula breaks down the missteps she sees over and over, and offers actionable advice to help you build your dream team with confidence and clarity.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersThinking about changing your membership’s billing cycle? Should you offer monthly, quarterly, or annual options? What about weekly? Every billing cycle has trade-offs, and choosing the wrong one could hurt your conversions, increase churn, or complicate operations.In this episode, we’re breaking down:What the data says about different billing cycles and their impact on conversions, engagement, and retentionThe operational complexity of offering multiple billing options and why every new choice needs a clear ROIHow pricing psychology impacts member perception of value and commitmentWhy annual renewals require a completely different retention strategy than monthly renewalsThe truth about upfront investment fees—do they actually reduce churn, or do they just lower conversions?If you’ve ever wondered whether adding or changing your billing cycle could help your membership grow, this episode will give you the clarity you need.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 69 - How to Develop a Winning Framework with Mel Abrahamhttps://www.shanalynn.com/podcast/how-to-develop-a-winning-framework-with-mel-abrahamYou’ve probably heard people talk about frameworks in business. You’ve heard me talk about my frameworks—like the Progress Wheel, Community Cultivated, and the Retention Accelerator. But what is a framework really, and how do you use one effectively?In this highlight from a longer conversation, I’m joined by my friend Mel Abraham, a brilliant business strategist, to break down what a strong framework actually looks like in practice. You’ll hear how Mel builds one of his signature frameworks and why these tools are essential for simplifying your message, structuring your offer, and elevating your sales and strategy.In this episode, you’ll learn:What a business framework really is (and isn’t)Why frameworks help you communicate and connect betterHow to use a framework in a speech or sales conversationA sneak peek into Mel Abraham’s powerful framework processIf you’re ready to turn your knowledge into influence and income, this episode is your invitation to start thinking in frameworks.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 45 - Two Types of Member Outreach: https://www.shanalynn.com/podcast/two-types-of-member-outreachIn this insightful episode, Shana was invited by the incredible Heartbeat Community as a guest expert to share her signature Retention Accelerator Framework—a game-changing approach for anyone managing an established membership and ready to scale sustainably.This episode is perfect for you if:You manage an established membership or communityYou're seeing churn and want practical solutionsYou’re looking to build long-term value with your membersIf you’re serious about growth, focusing on retention is key. In this clip, Shana offers a deep dive into how to keep members engaged, reduce churn, and build a thriving, loyal community.Additional Resources:Discover 77+ Connection Ideas for a Stronger Community with our free guide: connectionideas.comWant expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersCheck out the full episode: Ep 60: How to Have Raving Fans and Lead a Meaningful Community with Lauren GoldenMost membership owners use webinars to sell but what happens to the people who don’t buy right away?Lauren Golden, founder of The Free Mama Movement, has built a powerful strategy that connects her webinar funnel directly to a free Facebook group turning cold leads into warm, connected community members who often convert later.In this episode, I’ll break down:How Lauren uses her webinar funnel to drive Facebook group growthWhy she keeps paying customers inside the free group (and how that boosts conversions)Her strategy for using weekly Facebook Lives to nurture non-buyersHow identity-driven messaging fuels long-term engagementWhy “building the movement first” is the secret to her successIf you run a free group, host webinars, or want to create a loyal audience that buys without pressure, this episode will help you build connection, trust, and long-term value before and after the sale.Ready to boost connection in your community?Get 77+ actionable ways to build engagement and loyalty at connectionideas.comAdditional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersMost membership owners track churn and retention rates, but by the time those numbers start changing, it’s already too late.Retention and churn are lagging metrics and they tell you what has already happened, but they don’t tell you why members are leaving or what you can do to keep them longer.If you wait until churn increases to take action, you’re already behind.In this episode, I’ll break down:The difference between leading and lagging retention metrics and why both matterKey early indicators that predict churn so you can act before members cancelHow to track member engagement, progress, and activation metricsWhy failed payment tracking is one of the most overlooked retention metricsHow to move from reactive to proactive retention strategiesIf you’re not tracking the right data, you’re guessing when it comes to retention. This episode will show you how to stop relying only on churn numbers and start using leading metrics to improve retention and keep members longer.Additional Resources:Get Instant Access to the Membership Retention & Lifetime Value Calculator: https://www.memberltv.com/Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersCheck out the full episode: https://www.shanalynn.com/podcast/preparing-your-business-for-scale-with-alex-charfenScaling a business is an exciting goal, but it comes with challenges. In a recent conversation with Alex Charfen shared the biggest red flag entrepreneurs should watch for when growing their business. Speaking from personal experience, he knows firsthand the pain of ignoring this warning. Consider this your heads-up - don’t overlook this crucial insight!Additional Resources:https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaks

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIf you feel like your community manager is creating more work for you instead of solving problems, you’re not alone. Many membership owners hire a community manager expecting them to drive engagement and improve retention—but instead, they end up micromanaging every decision.The problem isn’t your community manager. The problem is that they’re working reactively instead of proactively.In this episode, I’ll break down:The difference between a Community Manager and a Community Moderator (and why most membership owners accidentally turn their manager into a moderator)How a reactive community manager adds work instead of solving problemsWhat a proactive community manager actually does to drive retention and engagementBest practices for training your community manager to be more strategicIf you’re ready to shift your community manager from reactive to proactive, this episode will show you how.Additional Resources:Want to train your community manager to drive engagement and retention? Learn more about my Cultivate Community Training Course at shanalynn.com/cultivate.Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Connect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 132 - Unlock your Full Potential in Life and Business with Tracy Harris: https://www.shanalynn.com/podcast/unlock-your-full-potential-in-life-and-business-with-tracy-harrisAuthenticity online is often discussed, but what does it really mean for your business? In this highlight, Shana shares insights from Tracy Harris, known for embracing her true self online and attracting incredible clients because of it. Tracy reveals how showing up authentically has impacted her success and why you shouldn’t fear being yourself. Don’t miss this valuable lesson in building a genuine and thriving online presence!Additional Resources:https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaks