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Community Creators with Shana Lynn

Latest episodes

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Apr 15, 2025 • 8min

How Systems Create Space for WOW Moments in Your Membership

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersFeeling overwhelmed by day-to-day tasks and struggling to find time for those special "wow" moments that truly delight your members? You're not alone. These memorable experiences don't just magically appear; they're the result of well-defined systems. In this episode, Shana will guide you on how to systemize your membership business. By streamlining your processes, you'll free up valuable time and mental space to focus on creating those meaningful and unforgettable experiences that keep your members coming back for more.Additional Resources:https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaks
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Apr 8, 2025 • 5min

Why Neglecting What Really Matters is so Dangerous [Highlight]

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 150 - Wisdom from a Decade of Being Mom, Entrepreneur and Community Strategist with Amy Wine: https://www.shanalynn.com/podcast/wisdom-from-a-decade-of-being-mom-entrepreneur-and-community-strategistIn this special highlight episode, Shana joins her friend Amy Wine on the podcast to dive into the powerful life lessons she's learned over her 10+ years as a work-from-home entrepreneur. Reflecting on the early days of her business, Shana opens up about the challenges of working long hours and putting everything into her career at the expense of her personal life. She shares a pivotal lesson about the importance of rebuilding connections and why the mindset of "it's just for a season" isn't always enough. Tune in for some valuable insights that could reshape the way you approach work and life balance.Additional Resources:https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaks
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Apr 1, 2025 • 7min

The Psychology of Retention: Why Progress Matters in Your Membership

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Membershttps://www.streamlinedstorysystem.com/ - Unlock the hidden customer success stories in your business so you can get more customers and keep them longer.Watch on YouTube :https://www.youtube.com/@communitycultivatedAre your members leaving your program despite loving your content? The real issue isn’t your program—it’s their progress. When members don’t see results, they lose motivation and quit, impacting your retention, revenue, and growth.That’s why Shana developed the psychology-backed Progress Wheel framework. It’s designed to keep your members motivated, help them make steady progress, and ensure they stay engaged for the long haul—all while driving better retention and results.In this guide, Shana will reveal why progress, not just engagement, is the key to membership success and break down the psychology behind every step of the Progress Wheel.Key Takeaways:Intro (00:00)What is a Progress Wheel according to Shana? (01:45)Five key steps in the Progress Wheel (01:56)Episode wrap-up (06:44)Additional Resources:The Membership Retention Roadmap: https://www.retainguide.com/Streamlined Story System: https://www.streamlinedstorysystem.com/Watch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Mar 25, 2025 • 5min

Why Growth Requires Slowing Down and Cutting Back with AJ Vaden [Highlight]

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedEp 129 - Create a Valuable Personal Brand with AJ Vaden: https://www.shanalynn.com/podcast/create-a-valuable-personal-brand-with-aj-vadenAre you finding it challenging to scale your business?Shana invites you to tune into an insightful highlight from her interview with personal branding expert AJ Vaden. In this discussion, they explore the counterintuitive idea that when it comes to scaling, stepping back and simplifying our efforts can often lead to greater growth.Don't miss out on this valuable perspective!Key Takeaways:Intro (00:00)How can I amplify an existing personal brand message? (00:25)Episode wrap-up (04:04)Additional Resources:https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Mar 18, 2025 • 12min

The Most Important Number Every Membership Owner Should Know

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Membershttps://www.memberltv.com/ - Free LTV (Lifetime Value) and Retention/Churn Calculator Watch on YouTube :https://www.youtube.com/@communitycultivatedHave you ever poured money into marketing, only to wonder if it’s worth it? Or noticed your membership growing while your bank account tells a different story? Shana is here to introduce the LTV to CAC ratio—the key number every membership owner needs to know. Today, she’ll explain what it is, why it matters, and how to calculate it with simple examples.Key Takeaways:Intro (00:00)A membership owner often struggles with two key issues (01:08)What is CAC and LTV and how is it calculated? (02:19)Episode wrap-up (10:02)Intro (00:00)A membership owner often struggles with two critical concerns (01:08)What is the LTV to CAC ratio and how is it calculated? (02:19)How do you define a good ratio? (06:43)Episode wrap-up (11:30)Additional Resources:The Membership Retention Roadmap: https://www.retainguide.com/Get Instant Access to the Membership Retention & Lifetime Value Calculator: https://www.memberltv.com/Watch on YouTube :https://www.youtube.com/@communitycultivatedEp 157 - Why Industry Benchmarks Don’t Matter for Your Membership?: https://www.shanalynn.com/podcast/why-industry-benchmarks-dont-matter-for-your-membership-and-what-to-do-insteadLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Mar 11, 2025 • 7min

How to Run Paid Ads on Pinterest with Meagan Williamson [Highlight]

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedFull episode: https://www.shanalynn.com/podcast/pinterest-marketing-secrets-to-build-your-list-and-grow-your-membership-with-meagan-williamsonSummary:Are you frustrated with the performance of your Meta ads? Have you considered Pinterest as an alternative? In this episode, we share a highlight from our interview with Pinterest expert, Meagan Williamson. Meagan provides valuable insights on how to run effective ads on Pinterest and the key differences compared to Meta advertising. Listen in to learn how Pinterest can help you reach your target audience and achieve your marketing goals.Key Takeaways:Intro (00:00)How does someone know when they're ready to run ads and what does that look like according to Meagan? (00:37)Episode wrap-up (06:35)Additional Resources:https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Mar 4, 2025 • 8min

Why Gamification Fails and What Membership Owners Should Do Instead

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedhttps://www.shanalynn.com/podcast/gamification-the-missing-piece-of-your-business - Ep 65: Gamification: The Missing Piece of Your Businesshttps://www.shanalynn.com/podcast/the-key-to-unlocking-member-progress - Ep 59: The Progress Wheel™| Keeping Up the Momentum  Watch on YouTube :https://www.youtube.com/@communitycultivatedHave you ever introduced gamification to your membership program, only to find it didn’t deliver the lasting results you hoped for or worse, saw engagement drop off after the initial excitement? The truth is, while gamification can create a short-term boost in participation, if it’s not aligned with what truly motivates your members, it might end up doing more harm than good. In this episode, Shana will unpack the reasons why gamification often falls short in driving long-term engagement and retaining memberships. More importantly, she’ll share actionable strategies to help you tap into your members' deeper motivations, ensuring they stay engaged and keep coming back. Let’s explore how gamification could be holding your membership back—and how to turn things around for lasting success.Key Takeaways:Intro (00:00)What is Gamification according to Shana? (00:46) The reason why gamification doesn't work (01:03)How can we help our members make progress if gamification doesn't motivate them? (04:34)Episode wrap-up (07:36)Additional Resources:The Membership Retention Roadmap: https://www.retainguide.com/Watch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Feb 25, 2025 • 8min

Be Impossible to Misunderstand with Steve D. Sims [Highlight]

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedFull episode: https://www.shanalynn.com/podcast/how-to-leverage-culture-mystery-to-get-more-sales-with-steve-d-simsSummary:Being authentic is a key to building a strong personal brand. Shana recently interviewed Steve D. Sims, who shared his insights on how to become 'impossible to misunderstand.' In this highlight episode, you'll discover how to infuse your brand with your unique personality and make a lasting impression.Key Takeaways:Intro (00:00)According to Steve, you need to know two things before getting up on stage (02:58)In Steve's opinion, there are three kinds of people (04:19)Episode wrap-up (07:06)Additional Resources:https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Feb 18, 2025 • 7min

Why Industry Benchmarks Don’t Matter for Your Membership

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Membershttps://www.memberltv.com/ - Free Retention & LTV CalculatorWatch on YouTube :https://www.youtube.com/@communitycultivatedHave you ever wondered if your membership metrics are on par with industry benchmarks? Whether it’s retention rates, community engagement, or content consumption, these comparisons can sometimes do more harm than good. In this video, Shana breaks down why industry benchmarks might not be as helpful as you think, why tracking your own data is essential for sustainable growth, and how to focus on the metrics that truly matter for your membership success. Let’s dive in!Key Takeaways:Intro (00:00)Three reasons why benchmarks are misleading (01:08)Here's why you should track your own data (03:17)You can shift your focus by following these steps (05:03)Episode wrap-up (06:36)Additional Resources:The Membership Retention Roadmap: https://www.retainguide.com/Get Instant Access to the Membership Retention & Lifetime Value Calculator: https://www.memberltv.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Feb 11, 2025 • 8min

How to Create Connection Among Event Attendees with Phil Mershon [Highlight]

Full episode: https://www.shanalynn.com/podcast/designing-unforgettable-live-event-experiences-with-phil-mershonSummary:Feeling connected and known is a crucial element to any successful event, whether it's online or in person. To help you create an unforgettable experience for your attendees, we've pulled out a highlight from Shana's recent interview with Phil Mershon, an expert in event experiences. Phil shares valuable insights on how to foster genuine connections and make your attendees feel truly valued.Key Takeaways:Intro (00:00)According to Phil, what other factors help to build connection, community, and culture? (00:29)Episode wrap-up (07:29)Additional Resources:Phil’s website: https://www.philmershon.com/Phil’s FREE article on community building: https://www.philmershon.com/bonusUnforgettable Book: https://www.philmershon.com/unforgettable-book/Phil’s Social Media Account: Facebook: https://www.facebook.com/phil.mershonInstagram: https://www.instagram.com/phil_mershon/LinkedIn: https://www.linkedin.com/in/philmershon/X (formerly Twitter): https://www.twitter.com/phil_mershon/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

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