Community Creators with Shana Lynn The Stoplight Strategy - How to Identify and Retain At Risk Members
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members
Most membership owners focus on who cancels, but the real opportunity is tracking who is at risk before they cancel.
By the time a member officially cancels, it’s already too late. The Stoplight Strategy helps you categorize members based on their engagement levels so you can take action before they churn.
In this episode, I’ll walk you through:
- What the Stoplight Strategy is and how it helps reduce churn
- The three categories of members and how to recognize them
- How to integrate this into your Member Journey Map to create a reactivation strategy
- Why personalization at scale is critical for retention
If you want to move from reactive to proactive retention strategies, this episode is for you.
Additional Resources:
Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com
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Learn how to work with Shana: https://www.shanalynn.com/
Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate
Connect with Shana: https://www.instagram.com/shanaspeaks
Watch on YouTube :https://www.youtube.com/@communitycultivated