Why Tracking Retention and Churn Isn’t Enough - Leading vs. Lagging Metrics

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Most membership owners track churn and retention rates, but by the time those numbers start changing, it’s already too late.

Retention and churn are lagging metrics and they tell you what has already happened, but they don’t tell you why members are leaving or what you can do to keep them longer.

If you wait until churn increases to take action, you’re already behind.

In this episode, I’ll break down:

• The difference between leading and lagging retention metrics and why both matter
• Key early indicators that predict churn so you can act before members cancel
• How to track member engagement, progress, and activation metrics
• Why failed payment tracking is one of the most overlooked retention metrics
• How to move from reactive to proactive retention strategies

If you’re not tracking the right data, you’re guessing when it comes to retention. This episode will show you how to stop relying only on churn numbers and start using leading metrics to improve retention and keep members longer.

Additional Resources:

Get Instant Access to the Membership Retention & Lifetime Value Calculator: https://www.memberltv.com/

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

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Learn how to work with Shana: https://www.shanalynn.com/

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