The Smart Passive Income Online Business and Blogging Podcast SPI 477: How to Launch and Manage a Successful Membership Community with Stu McLaren
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Apr 21, 2021 
Stu McLaren, an expert in online membership communities with over a decade of experience, shares invaluable insights on building and managing successful membership platforms. He discusses advanced strategies for onboarding, fostering engagement, and celebrating member contributions. The conversation highlights the transformation potential of these communities, illustrated by inspiring success stories. Additionally, they introduce tools like Searchy for video management and invite listeners to a free workshop focused on launching their own communities. Dive in for a masterclass in cultivating connections!
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Pet Influencer Community
- Courtney Lynn, a former school counselor, built a successful membership by leveraging her pet's Instagram fame.
- She helps other pet influencers grow their online presence and get sponsorships.
Identify Recurring Questions
- Pay attention to recurring questions from your audience, as they indicate potential membership topics.
- Answering these questions consistently positions you as a go-to resource and builds trust.
Focus on Transformation
- Clearly communicate the value proposition of your membership by focusing on the transformation it offers.
- Emphasize how it helps members close the gap between where they are and where they want to be.