Utilizing Weak and Dormant Ties

In this podcast episode, the importance of reconnecting with weak and dormant ties is highlighted. Weak ties refer to individuals we know but not very well, while dormant ties are closer connections that have fallen by the wayside. Research suggests that weak and dormant ties can provide valuable advice and connections due to their different perspectives and access to unique information. Strategies are discussed for reengaging with weak and dormant ties, such as using social media platforms or software like Contactually to stay connected and leverage available information. The benefits of tapping into these overlooked parts of our network are highlighted, suggesting that new opportunities can be found without relying on networking events.