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36: David Burkus | How to Become a Networking Superconnector
The Jordan Harbinger Show
Dana White and Lorenzo Fertita
Dana White and Lorenzo Fertita went to high school together in Las Vegas. Dana got kicked out, which is the ultimate way to sort of become a dormant tie or the ultimate reason for someone to becoming a dormant tie. They find out that they both love prize fighting, Lorenzo sits on the athletic commission for a Nevada state. And so they kind of reconnect over that idea. The two men buy it for like $2 million; pump another, I think around $40 million in it over a couple of years. But we all know the rest of the story, right? It becomes the fastest growing sport in America for like 20 years.
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