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36: David Burkus | How to Become a Networking Superconnector

The Jordan Harbinger Show

CHAPTER

The Illusion of the Majority

Tim Ferriss: We take our cues from what everyone around us is doing. The people who are most connected in a community usually have the most sort of subtle influence over everyone else. So if you can target those people, you can make something seem far more popular than it really is because you're targeting or you're having the people who areMost connected in that community promoting you.

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