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36: David Burkus | How to Become a Networking Superconnector

The Jordan Harbinger Show

CHAPTER

The Poll of Homophily

Clustering happens when a community is sort of too segregated. When you are too much just in that one community and not paying attention to anything else. And what's probably most interesting about this is like we said, we think this comes from sort of a desire to only be around people who are like us or work in our same industry. But it actually is a network effect. What happens is once you start having three or four people who are close to you, who are all very, very similar to you,. Most of the time those connections are going to come through those referrals. In other words, people similar to you.

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