MarTech Podcast ™ // Marketing + Technology = Business Growth

How Local Grocers & Convenience Stores Can Modernize Their Marketing

Nov 12, 2024

Jared Luskin, Head of Platform and Media Partnerships at Bridg, shares fresh insights on modernizing marketing for local grocers and convenience stores. He discusses the importance of loyalty programs and how they can boost customer engagement. Jared emphasizes the significance of data in navigating retail challenges and improving merchandising decisions. He highlights the unique consumer behavior in convenience stores and how tailored marketing strategies can drive success. Discover the potential of data aggregation and offline resolution in enhancing retail media effectiveness!

17:05

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Episode guests

Jared Luskin

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Leveraging data and audience insights, local grocers can modernize marketing strategies and enhance customer engagement through effective loyalty programs.

Retail media networks provide a valuable opportunity for grocery stores to boost profit margins by optimizing product visibility and strategic partnerships with CPG companies.

Deep dives

The Value of Loyalty Programs

Loyalty programs play a crucial role in understanding customer behavior and driving engagement for retailers. Doubling down on these programs can enhance the ability to communicate directly with customers, but retailers must be cautious of the costs and potential low adoption rates. Accurate data collection is critical, as inaccuracies in customer information can hinder the effectiveness of these programs. Implementing verification measures to ensure data quality can lay a solid foundation for successful loyalty initiatives.

Intro

3min

The Challenges and Importance of Loyalty Programs in Retail

3min

Navigating Grocery Retail Challenges

6min

Exploring Consumer Opportunities in Convenience Store Markets

2min

Harnessing Data Insights for Modern Marketing Strategies

5min

Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailers to target in-store customers effectively. Jared's discussion sheds light on the power of offline resolution capabilities and utilizing point of sale data to enhance retail media success. Explore more insights from Jared Luskin on modernizing marketing strategies at Bridg in this engaging podcast episode. Show Notes

Connect With:

Jared Luskin: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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