MarTech Podcast ™ // Marketing + Technology = Business Growth How Local Grocers & Convenience Stores Can Modernize Their Marketing
Nov 12, 2024
Jared Luskin, Head of Platform and Media Partnerships at Bridg, shares fresh insights on modernizing marketing for local grocers and convenience stores. He discusses the importance of loyalty programs and how they can boost customer engagement. Jared emphasizes the significance of data in navigating retail challenges and improving merchandising decisions. He highlights the unique consumer behavior in convenience stores and how tailored marketing strategies can drive success. Discover the potential of data aggregation and offline resolution in enhancing retail media effectiveness!
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