MarTech Podcast ™ // Marketing + Technology = Business Growth
How Local Grocers & Convenience Stores Can Modernize Their Marketing
Nov 12, 2024
Jared Luskin, Head of Platform and Media Partnerships at Bridg, shares fresh insights on modernizing marketing for local grocers and convenience stores. He discusses the importance of loyalty programs and how they can boost customer engagement. Jared emphasizes the significance of data in navigating retail challenges and improving merchandising decisions. He highlights the unique consumer behavior in convenience stores and how tailored marketing strategies can drive success. Discover the potential of data aggregation and offline resolution in enhancing retail media effectiveness!
17:05
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Quick takeaways
- Leveraging data and audience insights, local grocers can modernize marketing strategies and enhance customer engagement through effective loyalty programs.
- Retail media networks provide a valuable opportunity for grocery stores to boost profit margins by optimizing product visibility and strategic partnerships with CPG companies.
Deep dives
The Value of Loyalty Programs
Loyalty programs play a crucial role in understanding customer behavior and driving engagement for retailers. Doubling down on these programs can enhance the ability to communicate directly with customers, but retailers must be cautious of the costs and potential low adoption rates. Accurate data collection is critical, as inaccuracies in customer information can hinder the effectiveness of these programs. Implementing verification measures to ensure data quality can lay a solid foundation for successful loyalty initiatives.
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