MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How Local Grocers & Convenience Stores Can Modernize Their Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Exploring Consumer Opportunities in Convenience Store Markets

This chapter explores the unique opportunities for consumer packaged goods companies within the convenience store sector, emphasizing the frequent purchasing behavior of customers. It also addresses the challenges in compiling consumer data from fragmented retail environments and its impact on marketing strategies.

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