How Local Grocers & Convenience Stores Can Modernize Their Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Challenges and Importance of Loyalty Programs in Retail
This chapter explores the significance of loyalty programs in retail, focusing on their role in improving customer insights and engagement. It also addresses the hurdles in data management caused by inaccurate customer information and the necessity of analytical strategies for optimizing loyalty programs, especially in the grocery and convenience sectors.
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