Jared Luskin, Head of Platform and Media Partnerships at Bridg, shares his expertise in revitalizing marketing for local grocers and convenience stores. He emphasizes the importance of data accuracy in loyalty programs to enhance customer engagement. The conversation highlights unique marketing opportunities within the fragmented convenience store market and how purchase data can refine targeting strategies. Jared also discusses the evolving dynamics of retail media networks and their impact on profitability, making a compelling case for data-driven marketing.

Jared Luskin, Head of Platform and Media Partnerships at Bridg, shares his expertise on the rise of retail media networks. He discusses innovative ways to target in-store shoppers beyond loyalty programs by leveraging point of sale data. The conversation highlights how platforms like Ripple connect regional grocers to bigger CPG brands, enabling effective marketing strategies. Luskin also delves into the significance of customer identity resolution in enhancing retailer understanding and the necessity for tailored marketing approaches across various scales.

Jared Luskin, Head of Platform and Media Partnerships at Bridg, shares fresh insights on modernizing marketing for local grocers and convenience stores. He discusses the importance of loyalty programs and how they can boost customer engagement. Jared emphasizes the significance of data in navigating retail challenges and improving merchandising decisions. He highlights the unique consumer behavior in convenience stores and how tailored marketing strategies can drive success. Discover the potential of data aggregation and offline resolution in enhancing retail media effectiveness!