Jared Luskin, Head of Platform and Media Partnerships at Bridg, shares fresh insights on modernizing marketing for local grocers and convenience stores. He discusses the importance of loyalty programs and how they can boost customer engagement. Jared emphasizes the significance of data in navigating retail challenges and improving merchandising decisions. He highlights the unique consumer behavior in convenience stores and how tailored marketing strategies can drive success. Discover the potential of data aggregation and offline resolution in enhancing retail media effectiveness!

Jared Luskin, Head of Platform and Media Partnerships at Bridg, is an expert in retail media networks and identity resolution. In this discussion, he highlights the crucial role of these networks in marketing strategies for traditional retailers. Luskin explains how Bridg uses point-of-sale data to engage non-loyalty shoppers, enhancing targeted marketing. He also explores how smaller retailers can collaborate to attract larger brands, emphasizing the importance of customer identity recognition for effective outreach.