MarTech Podcast ™ // Marketing + Technology = Business Growth

How Local Grocers & Convenience Stores Can Modernize Their Marketing

Jan 30, 2025

Jared Luskin, Head of Platform and Media Partnerships at Bridg, shares his expertise in revitalizing marketing for local grocers and convenience stores. He emphasizes the importance of data accuracy in loyalty programs to enhance customer engagement. The conversation highlights unique marketing opportunities within the fragmented convenience store market and how purchase data can refine targeting strategies. Jared also discusses the evolving dynamics of retail media networks and their impact on profitability, making a compelling case for data-driven marketing.

17:05

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Episode guests

Jared Luskin

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Local grocers and convenience stores can enhance customer loyalty by effectively leveraging accurate data from loyalty programs to inform marketing strategies.

Retailers must not only collect data but also implement organized plans to act on insights, driving meaningful actions that boost sales and profitability.

Deep dives

The Importance of Loyalty Programs

Loyalty programs play a crucial role in the marketing strategies of grocery stores and convenience stores. They allow businesses to better understand their customers and to communicate effectively with them, which can drive customer loyalty and repeat purchases. However, the effectiveness of these loyalty programs hinges on accurate data collection; incorrect or fake information can lead to misguided marketing efforts, making data integrity essential. Retailers must implement measures to ensure that the data gathered through these programs is reliable, enabling them to make informed decisions and enhancing the overall customer experience.

Intro

2min

The Importance of Data Accuracy in Retail Loyalty Programs

3min

Navigating Retail Media and Profitability

6min

Unlocking Marketing Opportunities in Convenience Stores

2min

Transforming Marketing Strategies with Purchase Data Insights

5min

Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailers to target in-store customers effectively. Jared's discussion sheds light on the power of offline resolution capabilities and utilizing point of sale data to enhance retail media success. Explore more insights from Jared Luskin on modernizing marketing strategies at Bridg in this engaging podcast episode. Show Notes

Connect With:

Jared Luskin: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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