MarTech Podcast ™ // Marketing + Technology = Business Growth
How Local Grocers & Convenience Stores Can Modernize Their Marketing
Jan 30, 2025
Jared Luskin, Head of Platform and Media Partnerships at Bridg, shares his expertise in revitalizing marketing for local grocers and convenience stores. He emphasizes the importance of data accuracy in loyalty programs to enhance customer engagement. The conversation highlights unique marketing opportunities within the fragmented convenience store market and how purchase data can refine targeting strategies. Jared also discusses the evolving dynamics of retail media networks and their impact on profitability, making a compelling case for data-driven marketing.
17:05
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Quick takeaways
- Local grocers and convenience stores can enhance customer loyalty by effectively leveraging accurate data from loyalty programs to inform marketing strategies.
- Retailers must not only collect data but also implement organized plans to act on insights, driving meaningful actions that boost sales and profitability.
Deep dives
The Importance of Loyalty Programs
Loyalty programs play a crucial role in the marketing strategies of grocery stores and convenience stores. They allow businesses to better understand their customers and to communicate effectively with them, which can drive customer loyalty and repeat purchases. However, the effectiveness of these loyalty programs hinges on accurate data collection; incorrect or fake information can lead to misguided marketing efforts, making data integrity essential. Retailers must implement measures to ensure that the data gathered through these programs is reliable, enabling them to make informed decisions and enhancing the overall customer experience.
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