MarTech Podcast ™ // Marketing + Technology = Business Growth How Local Grocers & Convenience Stores Can Modernize Their Marketing
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Jan 30, 2025 Jared Luskin, Head of Platform and Media Partnerships at Bridg, shares his expertise in revitalizing marketing for local grocers and convenience stores. He emphasizes the importance of data accuracy in loyalty programs to enhance customer engagement. The conversation highlights unique marketing opportunities within the fragmented convenience store market and how purchase data can refine targeting strategies. Jared also discusses the evolving dynamics of retail media networks and their impact on profitability, making a compelling case for data-driven marketing.
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Loyalty Program Value
- Double down on loyalty programs to understand customers better and market directly to them.
- Be mindful of setup expenses, adoption rates, and potential payback challenges.
Loyalty Program Dynamics
- Loyalty program dynamics vary; analytics and attribution are key for success.
- Understanding customer conversion and data harvesting is crucial.
Data Accuracy in Loyalty Programs
- Ensure data accuracy in loyalty programs to avoid "garbage in, garbage out".
- Use opt-ins and verification methods to validate customer information.