How Local Grocers & Convenience Stores Can Modernize Their Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Navigating Retail Media and Profitability
This chapter explores the critical role of data accuracy and actionable insights in grocery and convenience store marketing, focusing on enhancing customer experience and profitability. It discusses the evolving dynamics between retail media networks and consumer packaged goods, while also speculating on future trends in the retail landscape.
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